AMA Milwaukee Chapter 2024 Annual Planning Survey

Question Title

1. Demographic Information.

First Name

Last Name

B2B vs. B2C

Agency vs. Industry

Company Sector

Company Size

Annual Revenue

Job Level

Question Title

2. Would it be valuable to discuss the impact of cause-based marketing on your brand? For example: (Required.)

ESG (Environmental, social, and governance)

DEI (Diversity, equity, and inclusion)

Other environmental

High regard for employee safety

Ethical treatment of customers

Ethical treatment of employees

Aligning companies values to values of targeted markets

Other (please specify)

Question Title

3. What brand topics would interest you to cover in 2024? (Required.)

Brand definition / strategy

Brand development

Brand activation

Caused-based brands, for example

ESG, DEI, Other environmental, ethical treatment of customers, etc.

Benchmarking your brand against the competition

Applying net promoter score techniques to assessing the customer perceived value of your brand

Properly budgeting for brand activation

Other (please specify)

Question Title

4. What areas of market insights would be most helpful? (Required.)

Competitive assessments

Persona development

Buyer journey development

Qualitative research

Quantitative research

Social listening

Using AI for market research

None of the above

Other (please specify)

Question Title

5. What areas of go-to-market planning would be most helpful? (Required.)

Campaign planning

Buyer journeys

Loyalty program design

Industry / vertical market penetration

Media research and selection

Sales and marketing alignment

None of the above

Other (please specify)

Question Title

6. What areas of content strategy would be most helpful? (Required.)

Content audits and asset planning

Editorial calendar development

Social calendar development

Website & SEO content auditing

None of the above

Other (please specify)

Question Title

7. What strategies would you like to learn more about in 2024? (Required.)

Highly targeted content marketing

Optimizing email to drive greater open and click through rates

Optimizing SEO for site/thought leadership

Optimizing site for mobile

Best practices to use video ads

Leveraging short video as content

Increasing use of podcasts

Higher productivity and quality in content development

Using buyer journeys to drive higher performing campaigns

Evolving use cases for AI

New front of ABM / ABX marketing

Using out-of-home strategies to drive awareness and demand

OPM (other people’s money) – using partner marketing to drive higher pipeline and sales

Back to high-impact events

Other (please specify)

Question Title

8. Would it be valuable to learn how to set and defend marketing budgets for the following? (Required.)

Brand definition

Brand activation

Market research

Go-to-market strategy

Message development

Content development

Creative design

Demand development

Technology

Adequate staffing

Results management / measurement

Other (please specify)

Question Title

9. What areas of messaging development would be most helpful? (Required.)

Messaging for “sell to channels”

Messaging for “sell through channels”

Message mapping / message platform development

Transitioning from product-based to vertical market messaging

Best practices messaging for social marketing

Website organization and content strategy

Role-based or persona-based messaging strategies

Thought leadership strategies

Other (please specify)

Question Title

10. What social techniques would be the most interesting to dig in to in 2024? (Required.)

Evolving importance of X (TikTok)

Driving greater engagement through organic social

High response techniques for paid social

Tips on defining and executing high-value influencer marketing programs

Setting and measuring the right KPIs for social programs

Social re-targeting

Building an affiliate marketing program

Using social as part of an integrated ABM / ABX strategy

Other (please specify)

Question Title

11. What topics around influencer marketing would be helpful? (Required.)

Defining influencer strategies and the new definition of influencers

Setting goals and budgets for influencer strategies

Measuring results

Other (please specify)

Question Title

12. What topics around PR / IR would be helpful? (Required.)

Media relations

Press release writing and distribution

Media training

Social media management

Crisis communications

Reputation management

Thought leadership

Product launches

Paid media

Earned media

Employee communications and engagement

Public affairs

Other (please specify)

Question Title

13. What is the frequency you’d like of the following events/resources in 2024? (Required.)

	Annually	Quarterly	Monthly	Weekly	Not at All
Networking events / meet and greets	Networking events / meet and greets Annually	Networking events / meet and greets Quarterly	Networking events / meet and greets Monthly	Networking events / meet and greets Weekly	Networking events / meet and greets Not at All
45-min in-depth presentations/webinars	45-min in-depth presentations/webinars Annually	45-min in-depth presentations/webinars Quarterly	45-min in-depth presentations/webinars Monthly	45-min in-depth presentations/webinars Weekly	45-min in-depth presentations/webinars Not at All
30-min overview presentations/webinars	30-min overview presentations/webinars Annually	30-min overview presentations/webinars Quarterly	30-min overview presentations/webinars Monthly	30-min overview presentations/webinars Weekly	30-min overview presentations/webinars Not at All
Podcasts	Podcasts Annually	Podcasts Quarterly	Podcasts Monthly	Podcasts Weekly	Podcasts Not at All
Panel discussions	Panel discussions Annually	Panel discussions Quarterly	Panel discussions Monthly	Panel discussions Weekly	Panel discussions Not at All
½-day group meetings	½-day group meetings Annually	½-day group meetings Quarterly	½-day group meetings Monthly	½-day group meetings Weekly	½-day group meetings Not at All
Full-day event	Full-day event Annually	Full-day event Quarterly	Full-day event Monthly	Full-day event Weekly	Full-day event Not at All

Question Title

14. How satisfied are you with the current value of your membership? (Required.)

I’m very satisfied

I’m moderately satisfied

Minor improvements are needed to make this more valuable for the time I've spent

Major improvements are needed to make this worth my time

Please explain your answer.

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15. Would you be interested in sponsoring an event? (Required.)

Yes

If yes, around what topic area?

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16. Would you be interested in volunteering for an event? (Required.)

Yes

If yes, what volunteer tasks would you prefer?

Question Title

17. What topics would you be most interested in teaching/speaking/facilitating a discussion around (can be from the questions above or any other topic that you believe will add value to your fellow members)? (Required.)

AMA Milwaukee Chapter 2024 Annual Planning Survey

Question Title

* 1. Demographic Information.

Question Title

* 2. Would it be valuable to discuss the impact of cause-based marketing on your brand? For example: (Required.)

Question Title

* 3. What brand topics would interest you to cover in 2024? (Required.)

Question Title

* 4. What areas of market insights would be most helpful? (Required.)

Question Title

* 5. What areas of go-to-market planning would be most helpful? (Required.)

Question Title

* 6. What areas of content strategy would be most helpful? (Required.)

Question Title

* 7. What strategies would you like to learn more about in 2024? (Required.)

Question Title

* 8. Would it be valuable to learn how to set and defend marketing budgets for the following? (Required.)

Question Title

* 9. What areas of messaging development would be most helpful? (Required.)

Question Title

* 10. What social techniques would be the most interesting to dig in to in 2024? (Required.)

Question Title

* 11. What topics around influencer marketing would be helpful? (Required.)

Question Title

* 12. What topics around PR / IR would be helpful? (Required.)

Question Title

* 13. What is the frequency you’d like of the following events/resources in 2024? (Required.)

Question Title

* 14. How satisfied are you with the current value of your membership? (Required.)

Question Title

* 15. Would you be interested in sponsoring an event? (Required.)

Question Title

* 16. Would you be interested in volunteering for an event? (Required.)

Question Title

* 17. What topics would you be most interested in teaching/speaking/facilitating a discussion around (can be from the questions above or any other topic that you believe will add value to your fellow members)? (Required.)

1. Demographic Information.

2. Would it be valuable to discuss the impact of cause-based marketing on your brand? For example: (Required.)

3. What brand topics would interest you to cover in 2024? (Required.)

4. What areas of market insights would be most helpful? (Required.)

5. What areas of go-to-market planning would be most helpful? (Required.)

6. What areas of content strategy would be most helpful? (Required.)

7. What strategies would you like to learn more about in 2024? (Required.)

8. Would it be valuable to learn how to set and defend marketing budgets for the following? (Required.)

9. What areas of messaging development would be most helpful? (Required.)

10. What social techniques would be the most interesting to dig in to in 2024? (Required.)

11. What topics around influencer marketing would be helpful? (Required.)

12. What topics around PR / IR would be helpful? (Required.)

13. What is the frequency you’d like of the following events/resources in 2024? (Required.)

14. How satisfied are you with the current value of your membership? (Required.)

15. Would you be interested in sponsoring an event? (Required.)

16. Would you be interested in volunteering for an event? (Required.)

17. What topics would you be most interested in teaching/speaking/facilitating a discussion around (can be from the questions above or any other topic that you believe will add value to your fellow members)? (Required.)