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AMA Milwaukee Chapter 2024 Annual Planning Survey
100%
1.
Demographic Information.
Email
First Name
Last Name
B2B vs. B2C
Agency vs. Industry
Company Sector
Company Size
Annual Revenue
Job Level
*
2.
Would it be valuable to discuss the impact of cause-based marketing on your brand? For example:
(Required.)
ESG (Environmental, social, and governance)
DEI (Diversity, equity, and inclusion)
Other environmental
High regard for employee safety
Ethical treatment of customers
Ethical treatment of employees
Aligning companies values to values of targeted markets
Other (please specify)
*
3.
What brand topics would interest you to cover in 2024?
(Required.)
Brand definition / strategy
Brand development
Brand activation
Caused-based brands, for example
ESG, DEI, Other environmental, ethical treatment of customers, etc.
Benchmarking your brand against the competition
Applying net promoter score techniques to assessing the customer perceived value of your brand
Properly budgeting for brand activation
Other (please specify)
*
4.
What areas of market insights would be most helpful?
(Required.)
Competitive assessments
Persona development
Buyer journey development
Qualitative research
Quantitative research
Social listening
Using AI for market research
None of the above
Other (please specify)
*
5.
What areas of go-to-market planning would be most helpful?
(Required.)
Campaign planning
Buyer journeys
Loyalty program design
Industry / vertical market penetration
Media research and selection
Sales and marketing alignment
None of the above
Other (please specify)
*
6.
What areas of content strategy would be most helpful?
(Required.)
Content audits and asset planning
Editorial calendar development
Social calendar development
Website & SEO content auditing
None of the above
Other (please specify)
*
7.
What strategies would you like to learn more about in 2024?
(Required.)
Highly targeted content marketing
Optimizing email to drive greater open and click through rates
Optimizing SEO for site/thought leadership
Optimizing site for mobile
Best practices to use video ads
Leveraging short video as content
Increasing use of podcasts
Higher productivity and quality in content development
Using buyer journeys to drive higher performing campaigns
Evolving use cases for AI
New front of ABM / ABX marketing
Using out-of-home strategies to drive awareness and demand
OPM (other people’s money) – using partner marketing to drive higher pipeline and sales
Back to high-impact events
Other (please specify)
*
8.
Would it be valuable to learn how to set and defend marketing budgets for the following?
(Required.)
Brand definition
Brand activation
Market research
Go-to-market strategy
Message development
Content development
Creative design
Demand development
Technology
Adequate staffing
Results management / measurement
Other (please specify)
*
9.
What areas of messaging development would be most helpful?
(Required.)
Messaging for “sell to channels”
Messaging for “sell through channels”
Message mapping / message platform development
Transitioning from product-based to vertical market messaging
Best practices messaging for social marketing
Website organization and content strategy
Role-based or persona-based messaging strategies
Thought leadership strategies
Other (please specify)
*
10.
What social techniques would be the most interesting to dig in to in 2024?
(Required.)
Evolving importance of X (TikTok)
Driving greater engagement through organic social
High response techniques for paid social
Tips on defining and executing high-value influencer marketing programs
Setting and measuring the right KPIs for social programs
Social re-targeting
Building an affiliate marketing program
Using social as part of an integrated ABM / ABX strategy
Other (please specify)
*
11.
What topics around influencer marketing would be helpful?
(Required.)
Defining influencer strategies and the new definition of influencers
Setting goals and budgets for influencer strategies
Measuring results
Other (please specify)
*
12.
What topics around PR / IR would be helpful?
(Required.)
Media relations
Press release writing and distribution
Media training
Social media management
Crisis communications
Reputation management
Thought leadership
Product launches
Paid media
Earned media
Employee communications and engagement
Public affairs
Other (please specify)
*
13.
What is the frequency you’d like of the following events/resources in 2024?
(Required.)
Annually
Quarterly
Monthly
Weekly
Not at All
Networking events / meet and greets
Annually
Quarterly
Monthly
Weekly
Not at All
45-min in-depth presentations/webinars
Annually
Quarterly
Monthly
Weekly
Not at All
30-min overview presentations/webinars
Annually
Quarterly
Monthly
Weekly
Not at All
Podcasts
Annually
Quarterly
Monthly
Weekly
Not at All
Panel discussions
Annually
Quarterly
Monthly
Weekly
Not at All
½-day group meetings
Annually
Quarterly
Monthly
Weekly
Not at All
Full-day event
Annually
Quarterly
Monthly
Weekly
Not at All
*
14.
How satisfied are you with the current value of your membership?
(Required.)
I’m very satisfied
I’m moderately satisfied
Minor improvements are needed to make this more valuable for the time I've spent
Major improvements are needed to make this worth my time
Please explain your answer.
*
15.
Would you be interested in sponsoring an event?
(Required.)
Yes
No
If yes, around what topic area?
*
16.
Would you be interested in volunteering for an event?
(Required.)
Yes
No
If yes, what volunteer tasks would you prefer?
*
17.
What topics would you be most interested in teaching/speaking/facilitating a discussion around (can be from the questions above or any other topic that you believe will add value to your fellow members)?
(Required.)