The IAB Europe State of Readiness Survey produces insights on the state of readiness of our industry when it comes to sustainable digital advertising. The Sustainability Standards Committee aims to track changes in attitudes and approaches and to chart the progress of the industry in reducing its own carbon footprint and adopting sustainable practices.
The survey will only take 15 minutes to complete. Most of the questions can be skipped. We encourage you to answer as many of the questions as you can and to add any additional comments you may have. You may need to consult with other departments and gather information collaboratively.
Your response will be treated in the strictest confidence and will be extremely valuable in helping us to understand what progress our industry has made and what more needs to be done.
The survey can be answered in English, Spanish, and Czech. Use the selector on the top-right to change the language the questions will appear in.
The survey will close on January 2nd, 2026.
