Survey: How B2B Marketers Prioritize and TargetWelcome to ForgeX’s latest survey for B2B marketers. This survey explores how organizations approach targeting and prioritization at various decisioning levels (whether at the account, group of accounts, buying group, opportunity, and/or individual buyer level). The survey will also ask about what informs those decisions, the outcomes they aim to drive, and how those choices show up in day-to-day GTM execution.
The data collected will be used in an upcoming ForgeX research report intended to help GTM teams understand how to predict and prioritize where focus is most likely to drive desired outcomes (a set of methods known as propensity modeling). The report will cover best practices, common use cases, the operational foundations and data requirements, how to align the approach to an organization’s account-based GTM strategy, and where AI and automation can and cannot add value.This survey will take approximately 7-9 minutes to complete.
To thank you for your time, you will receive early access to the research report.
Privacy Policy: All data collected is exclusive to ForgeX. We will not share raw data files or the contact information of respondents who choose to provide it with any third parties. To learn more about our privacy policy, click here.