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SEF Sponsorship Effectiveness Survey
About You
These questions help us segment findings by market, sector, scale, and seniority. No individual response will be identifiable.
*
1.
Which best describes your agency or consultancy?
(Required.)
Full-service sponsorship agency
Sports marketing / rights representation agency
Media agency with a specialised sponsorship offering
Media agency in which sponsorship is part of overall service”
Branding consultancy
Creative agency with a specialist sport sponsorship proposition / offering
Creative agency in which sponsorship is part of overall service
Research or measurement specialist
Independent consultant
Other (please specify)
None of the above
*
2.
Which side of the industry do you primarily serve?
(Required.)
Primarily brands / sponsors
Primarily rights holders
Roughly equal split between brands and rights holders
Other (please specify)
None of the above
*
3.
In which market(s) do you advise on or manage sponsorship?
(Required.)
United Kingdom
Western Europe (excl. UK)
North America
Asia Pacific
Middle East & Africa
Global / multiple
*
4.
What is your agency's approximate annual turnover?
(Required.)
Under £5 million
£5m – £25m
£25m – £100 million
£100m - £500m
Over £500m
Prefer not to say
*
5.
Approximately what is the total value of sports sponsorship rights fees you manage or advise on annually across your client base?
(Required.)
Under £1 million
£1m – £5m
£5m – £25m
£25m – £100m
£100 - £500m
Over £500m
Prefer not to say
*
6.
How many active client relationships involving sport sponsorship do you currently manage or advise on?
(Required.)
1 – 5
6 - 15
16 – 30
31+
Don't know
*
7.
Which best describes your role?
(Required.)
CEO / MD
Strategy
Account management
Creative / Design
Media planning / buying
Research & Insights
HR / Ops / Finance
Production
Social / community management
Other (please specify)
*
8.
Approximately what proportion of your agency's total billings does sport sponsorship represent?
(Required.)
Under 5%
5% – 10%
11% – 25%
26% – 50%
More than 50%
Don't know / prefer not to say
8%
