Agency AI Survey

SAGA is researching how owner-led PR and marketing agencies are thinking about and using AI. Your answers will help shape content and guidance for the agency community.

The survey takes about 5 minutes. All responses are anonymous, and you can opt in at the end to receive the results when they're published and see how you stack up against your peers.

1.Which best describes your overall view of AI's impact on the agency industry?

2.How have your feelings about AI's impact on your agency changed over the past 12 months?

Become more positive

Stayed about the same

Become more negative

3.Compared to other agencies like yours, how advanced do you believe your agency is in using AI?

4.Which best describes your agency's current level of AI usage?

8.In which one area has AI delivered the most value for your agency so far? (Select one)

10.How would you rate your personal knowledge of AI as it applies to agency work?

Not at all knowledgeable

Slightly knowledgeable

Moderately knowledgeable

Very knowledgeable

11.How would you rate your team's overall knowledge of AI as it applies to agency work?

12.What impact has AI had on your agency's productivity so far?

13.What impact has AI had on the quality of your agency's work so far?

14.How has AI affected your agency's staffing decisions?

We have reduced headcount partly because of AI

We have avoided hiring we otherwise would have made

No impact on staffing decisions so far

We have hired or plan to hire specifically for AI-related roles

Not sure

15.Which best describes how AI is used in your client-facing work?

Not used in client-facing work at all

Used only internally to support client work

Used in deliverables with human review before delivery

Used openly with client knowledge and approval

Offered as part of specific client services

16.How does your agency typically handle disclosure of AI use with clients?

We do not disclose our use of AI to clients

We disclose informally or verbally when it comes up

We proactively inform clients as a matter of practice

We include AI use in written agreements or contracts

N/A — we do not use AI in client work

17.Have any of your clients requested lower fees or rates based on the expectation that AI makes your work faster or less costly?

Yes, multiple clients

Yes, one or two clients

No, but I expect this will happen

18.Are you currently charging clients directly for any AI-enhanced services or deliverables?

Yes

No, but planning to

No, and not currently planning to

Not sure

20.Which one factor is most limiting your agency's adoption or expansion of AI?

21.How do you expect your agency's use of AI to change over the next 12 months?

22.Which best describes your role?

24.What is your agency's approximate fee-based annual revenue (excluding pass-through income like media buys)?

25.Which best describes your agency's primary focus?

Other (please specify)

26.How would you describe your agency's revenue trend over the past 12 months?

Declining

Flat

Growing modestly

Growing rapidly

27.Want to receive the survey results? Leave your email below. This is optional and will not be connected to your responses.