River Dazzle Parade Registration

One of the biggest highlights of the day is the River Dazzle parade beginning at 6:30pm. It begins at the corner of Pine and Main, travels south to Locust and then back north on Main to the starting point. The only requirement is that your float must be illuminated with some form of holiday lighting.

The parade will lift your spirits and help River Falls kick off another great holiday season! There is no entry fee, but we do ask that you complete the registration form and return it to the River Falls Chamber of Commerce office at 215 W. Maple Street or email it to megan@rfchamber.com prior to Monday, November 17. The evening of the parade, simply arrive at the corner of Pine and Main (Bo Jon’s parking lot) no later than 6:00pm.

Parade Details
1. Floats MUST NOT include “Santa.” The Chamber will be providing a single Santa unit.

2. All parade units must be illuminated with holiday lighting.

3. Throwing of any objects, including candy, toys, leaflets, etc. from a moving vehicle, is prohibited. You must hand these items to the parade goers.

4. Line up begins at 5:00pm - Pine St, 100 block. (Bo Jon’s parking lot will be used as overflow staging).

5. Waivers are due back to the Chamber by Monday, November 17. Each participants needs to complete a waiver. Fill out a waiver here!

5. Parade route on Main St. starting at Pine St. down to Locust St. and loop back to Pine.

If you have any questions, please contact the River Falls Chamber of Commerce at 715-425-2533.


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