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2025/2026 Mount Washington Resort Association Stakeholder Survey



Dear Tourism Stakeholder,

Mount Washington Resort Association (MWRA) dba Tourism Mount Washington would like to invite you to complete our Stakeholder Survey. The primary objectives of the survey are to gather your opinions about the performance of MWRA, to capture your ideas about the future directions of tourism in the Mount Washington Community and to identify your perspectives regarding tourism.

Participation in this survey will help to ensure future services offered by MWRA meet the needs of Mount Washington Community. Your input is vital to the success of MWRA. All responses are anonymous and will be reported in aggregate only.

The MRDT is applied to sales of short-term accommodation provided in participating areas of British Columbia on behalf of municipalities, regional districts, and other eligible entities. The MRDT program principles state that funds can be used for tourism marketing, programs, and projects.

We anticipate that the survey will take 10 to 15 minutes to complete.
START OF SURVEY
1.How familiar are you with the services and programs offered by Mount Washington Resort Association?
1 - Not Familiar at All
2 - Not Very Familiar
3 - Somewhat Familiar
4 - Familiar
5 - Very Familiar
Don't know
Familiarity with MWRA services and programs 
2.In the 5-year strategic business plan, there were 5 key strategies that directly impact the tourism industry. In 2025/2026, how satisfied are you with MRDT development, implementation and delivery of these strategies?
1 - Very Dissatisfied
2 - Dissatisfied
3 - Neither Dissatisfied or Satisfied
4 - Satisfied
5 - Very Satisfied
Don't know
Increased Room Revenue 
Increased Length of Stay of Overnight Visitors
Increased Repeat Visitation to MWRA Properties 
Increase Brand Awareness in collaboration with Mount Washington Alpine Resort 
Strengthening and building packages with the destination and local experiential products (i.e. marine and outdoor, cultural products)
3.Overall, how would you rate your satisfaction with MWRA use of MRDT funds?
1 - Very Dissatisfied
2 - Dissatisfied
3 - Neither Dissatisfied or Satisfied
4 - Satisfied
5 - Very Satisfied
Don't know
Use of MRDT funds
4.What could MWRA do to support improvements on the mountain for residents, visitors, stratas, partners, the resort, new businesses, and tourism?
5.Taking everything into account, how satisfied are you with the overall performance of MWRA?
1 - Very Dissatisfied
2 - Dissatisfied
3 - Neither Dissatisfied or Satisfied
4 - Satisfied
5 - Very Satisfied
Don't know
Overall performance of MWRA 
MOVING FORWARD

Now, please think about the future of tourism in the Mount Washington area.
6.What are your ideas on how to enhance the mountain 'community' vibrancy (i.e., placemaking, events, more connectivity, etc.)?
7.The primary mandate of MWRA is to market and promote the alpine region to visitors. To do so, MWRA considers a wide range of tactical marketing and promotional activities. In your opinion, in the future, how much of a priority should MWRA place on each of the following marketing activities?
1 - Not a Priority
2 - Low Priority
3 - Medium Priority
4 - High Priority
5 - Essential
Don't know
Packaged Vacations - ie. BC Ferries
Special Events, Festivals 
Tour Operator Partnerships 
Online Digital Marketing Campaigns 
Destination Development
Community Services
Partnerships
8.What is your one vision of Mount Washington over the next five years?
9.Do you have any other comments or ideas for MWRA ?