At the 2021 RV Aftermarket Conference, we will be announcing which company will win the prestigious “New Product of the Year Award.” The annual award recognizes a single aftermarket product that truly exemplifies “the best of the best” in the RV aftermarket.

With the cancellation of the 2020 RV Aftermarket Conference, it was decided to implement a one-time exception to extend the period that normally defines what qualifies as a new product and evaluate any aftermarket product that was released from Q4, 2019 to Q2, 2021.

Cost to submit a product(s) for consideration is absolutely FREE.

A panel of RV parts/accessories experts from leading RV dealerships and a select group of RV distributor judges will evaluate all products submitted with the ultimate winner announced on Tuesday, August 10 at the 2021 RV Aftermarket Conference in Atlanta, GA.

Judges will be evaluating products based on the following criteria:

1. Innovation: The product was developed with new features the meet real and present unmet market demands with RV consumers, in a way other products have not done previously or addressed unmet market demand in a way that is unique and distinct with significant, measurable value.

2. Attraction: The product has desirable features or qualities which invoke a high level of consumer interest and/or solves a significant problem or a need that drives retail sales.

3. Endurance: The product's material components, design, and construction/assembly have easily recognizable qualities that create product life-cycle longevity.

4. Value: The product's usage and high-impact results inspire repetitive purchases by the consumer over time and/or inspire consumers to recommend the product as a leading solution for the purpose the product was created, in a way that separates the product from other solutions.

5. Visibility: The product includes the ability for consumers to easily discover, identify and engage with the product. It is attractively packaged to enhance RV retailer's ability to increase inventory turns through merchandising and marketing.

6. Usability: Consumer's overall experience using the product is enhanced with instructions and/or other (digital or printed) applications that are conveyed in a simple/concise way. The product is easy to use and RV consumers are highly satisfied with the product's performance.

To submit a product, complete the form below and upload a high-resolution image (300 dpi) of the product and any supporting fliers or brochures you would like judges to review in evaluating the product.

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* 1. Submitting Company's Name

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* 2. Submitter's Full Name

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* 3. Submitter's E-mail Address

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* 4. Product Name

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* 5. Part Number

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* 6. When did the product launch for sale in the aftermarket?

Date

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* 7. Brief description of the product (75 words or less)

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* 8. A brief list of any supplemental marketing or merchandising materials available for retailers and/or distributors to promote the product, or any in-house efforts your company uses to promote the product. (100 words or less)

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* 9. The compelling reason you believe the product should be selected as the ultimate winner, based on one or more of the criteria listed above.  (100 words or less)

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* 10. Product Website

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* 11. Product Image

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.
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* 12. Supporting Fliers/Brochures

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.
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