2017 Construction Marketing Outlook Survey

Want to know what your construction marketing peers are planning for 2017?  What are key marketing priorities?  Take the quick an anonymous survey, and receive a copy of the survey results report. All responses are strictly confidential.

Results will be presented at our upcoming 2017 Construction Marketing Outlook Webcast Thursday, January 19, 2016 @ 1 PM CST.

* 1. In 2017, will you increase or decrease overall marketing activities and budgets?

* 2. What traditional marketing tactics will you increase or decrease in 2017?

  Increase Decrease Stay the Same
Branding
Advertising
PR/Publicity
Promotions
Trade Shows
Market Research
Channel Marketing
Direct Mail
Email Marketing

* 3. What Internet/digital marketing tactics will you increase or decrease in 2017?

  Increase Decrease Stay the Same
Website Development/Improvement
Search Engine Optimization (SEO)
Social Media
Content Marketing
Paid Search (PPC)
Mobile Marketing

* 4. What lead generation marketing tactics will you increase or decrease in 2017?

  Increase Decrease Stay the Same
Lead Services/Lists
Telemarketing
Local Search Engine Optimization (SEO)
Online Reviews
Sales Prospecting
Subscription Services
Dodge Analytics/Reports
Construction Market Data/CMD

* 5. What construction industry trend do you anticipate will impact your business most in 2017?

* 6. How do you classify your company?

* 7. What is the approximate size of your company?

* 8. If you would like to receive a copy of the results, please provide your email address in the box below. Thanks for your participation!

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