Use of digital technology in audience research and evaluation

This survey is very short and there is no need to answer all questions

Question Title

* 1. Has your organisation done any audience research in the last year?

Yes

Yes, but not much

I'm not sure

Comments (optional)

Question Title

* 2. Very briefly, what kind of audience research / evaluation did your organisation do?

Question Title

* 3. Did you use digital technology as part of this audience research /evaluation?

[To reduce the need for typing, many options are listed, although most are probably not often used.]

Yes but just for Word processing etc

We used one or more online surveys

We used web stats (such as Google Analytics)

We recorded (video or audio) evaluation sessions or user testing sessions

We used video (or animation or similar) as an evaluation tool

We monitored social media

We used online (or digital) assessment tools

We used an online (or digital) game

We used handheld devices to collect data from visitors / participants

We used digital technology in some other way

Comments

Question Title

* 4. What was your involvement in the audience research / evaluation? (If involved in more than one piece of research / evaluation, choose one for this question.)

None, just heard about it

Helped plan it

Helped collect data

Helped analyse data

I commissioned it

I work as a consultant / company and did this on behalf of an organisation

This was done as part of an HLF project

This was done as part of a project involving funding that requires this research /evaluation

Other / comments

Question Title

* 5. Please indicate your organisation (or type of organisation) and any other info you are willing to share

Name:

Organisation:

City/Town:

Country:

Question Title

* 6. Would you like any of your data to be excluded from the summary to be circulated?

If this question is left blank we will assume you are happy for your responses to be included.

Please exclude my entire response from any summary to be circulated

Please exclude my responses to the question above (Name, organisation etc)

Question Title

* 7. Can you add anything else? Any suggestions of points to be aware of?

We have kept this survey as short as possible to encourage responses, but are interested in whatever info you can share here. Or you could call Martin Bazley on 0780 3580 727 or email info@martinbazley.com if that is easier.)

Question Title

* 1. Has your organisation done any audience research in the last year?

Question Title

* 2. Very briefly, what kind of audience research / evaluation did your organisation do?

Question Title

* 3. Did you use digital technology as part of this audience research /evaluation? [To reduce the need for typing, many options are listed, although most are probably not often used.]

Question Title

* 4. What was your involvement in the audience research / evaluation? (If involved in more than one piece of research / evaluation, choose one for this question.)

Question Title

* 5. Please indicate your organisation (or type of organisation) and any other info you are willing to share

Question Title

* 6. Would you like any of your data to be excluded from the summary to be circulated?If this question is left blank we will assume you are happy for your responses to be included.

Question Title

* 7. Can you add anything else? Any suggestions of points to be aware of? We have kept this survey as short as possible to encourage responses, but are interested in whatever info you can share here. Or you could call Martin Bazley on 0780 3580 727 or email info@martinbazley.com if that is easier.)

* 3. Did you use digital technology as part of this audience research /evaluation?

[To reduce the need for typing, many options are listed, although most are probably not often used.]

* 6. Would you like any of your data to be excluded from the summary to be circulated?

If this question is left blank we will assume you are happy for your responses to be included.