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1. SF Upcoming PAID study on Local Media- January 18, 2011

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on local media that you may be interested in.

We are conducting a study regarding local media. This study is a 1.5-hour interview in the morning or afternoon and will pay an honorarium of $125 - $175 for your participation. The interview will take place on Tuesday, January 18.

IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone.

Please note that all responses will be returned on a first come, first served basis until the studies are full.

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. What is your age?

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* 5. What is the highest level of education you have completed or received credit for?

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* 6. Which of the following best describes your ethnicity?

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* 7. Please indicate which of the following categories best represents your yearly household income before taxes:

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* 8. Do you own and regularly use a mobile phone with advanced features such as mobile apps, e-mail, and web access, also known as a smartphone?

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* 9. Do you use any of the following sites?

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* 10. How many times per week do you share a piece of information with others online or on your mobile phone? This includes sharing information via e-mail or via social networking sites such as Facebook, Twitter, or LinkedIn.

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* 11. About how many people do you typically share information with online in a typical week?

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* 12. How often do you use each of the following to share information?

  A few times a week or more often About once a week A few times a month About once a month Less often or never
A smart phone
Text message
Instant message or online chat
Email
Social networking sites/services
Social bookmarking services

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* 13. How interested are you in sharing information & content about each of these topics?

  Very interested Somewhat interested Not very interested Not at all interested
Travel
Retail/Shopping
Entertainment & Movies
Technology Products
Finance
News & Information

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* 14. To what degree do you agree with the following statements?

  Agree strongly Agree somewhat Disagree somewhat Disagree strongly
I often share information with others online, and feel it is important to do so
I love learning new things and delving into topics that interest me
I am known for sharing ideas that I find interesting
People tend to ask me for advice about products and services that they're thinking of buying or using
It would be difficult for me to stop sharing information with others online for one week
Sharing is a great way to initiate a conversation or reach out to people I want to talk to

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* 15. Which of the following news sources do you visit online or on a mobile devices at least once a week, if any?

**IMPORTANT: PLEASE PUSH THE "DONE" BUTTON AT THE BOTTOM OF THIS SCREEN. YOUR ANSWERS WILL NOT BE SAVED WITHOUT DOING SO!**

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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