3-Minute Nonprofit Content Marketing Benchmark Survey

Question Title

1. How familiar are you with the term "content marketing?" (Required.)

Very familiar

Moderately familiar

Slightly familiar

Not at all familiar

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2. How valuable do you consider content marketing to be as it relates to your fundraising efforts? (Required.)

Very valuable

Moderately valuable

Slightly valuable

Not at all valuable

Not sure

Question Title

3. What kind of content are you producing (check all that apply) (Required.)

Blog posts

Videos

Collateral (brochures, flyers, etc.)

Social media updates

Email newsletters

Snail mail newsletters

Infographics

White papers

Guides

eBooks

Webinars

Podcasts

Surveys

Interviews

Other (please specify)

Question Title

4. Per week, how much time do you devote to content marketing? (Required.)

Less than an hour

1-2 hours

3-5 hours

6-10 hours

11+ hours

None at all

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5. How many employees assist in creating content? (Required.)

Not sure

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6. Are you measuring the success of your content? (Required.)

Yes

Don't know how

Question Title

7. Do you plan on increasing or decreasing your content marketing activities in 2014: (Required.)

Increase

Decrease

About the same

Not sure

Question Title

8. If you aren't actively producing content, why not? (Required.)

We are producing content

Not enough manpower

Not enough budget

It doesn't fit into our strategy

Not sure what to create content about

Other (please specify)

Question Title

9. What role do you serve at your nonprofit? (Required.)

Leadership

Fundraising

Services

Communications/Marketing/PR

Volunteer Coordination

Volunteer

Board Member

Not in nonprofit

Other (please specify)

Question Title

* 1. How familiar are you with the term "content marketing?" (Required.)

Question Title

* 2. How valuable do you consider content marketing to be as it relates to your fundraising efforts? (Required.)

Question Title

* 3. What kind of content are you producing (check all that apply) (Required.)

Question Title

* 4. Per week, how much time do you devote to content marketing? (Required.)

Question Title

* 5. How many employees assist in creating content? (Required.)

Question Title

* 6. Are you measuring the success of your content? (Required.)

Question Title

* 7. Do you plan on increasing or decreasing your content marketing activities in 2014: (Required.)

Question Title

* 8. If you aren't actively producing content, why not? (Required.)

Question Title

* 9. What role do you serve at your nonprofit? (Required.)

Question Title

* 10. Enter your email address if you would like to receive the survey results:

1. How familiar are you with the term "content marketing?" (Required.)

2. How valuable do you consider content marketing to be as it relates to your fundraising efforts? (Required.)

3. What kind of content are you producing (check all that apply) (Required.)

4. Per week, how much time do you devote to content marketing? (Required.)

5. How many employees assist in creating content? (Required.)

6. Are you measuring the success of your content? (Required.)

7. Do you plan on increasing or decreasing your content marketing activities in 2014: (Required.)

8. If you aren't actively producing content, why not? (Required.)

9. What role do you serve at your nonprofit? (Required.)

10. Enter your email address if you would like to receive the survey results: