Wine Victoria - Industry Survey - Tourism

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* 1. I am from the following region:

Mornington Peninsula

Geelong

Murray Darling

King Valley

Gippsland

Glenrowan

Pyrenees

Yarra

Upper Goulburn

Sunbury

Rutherglen

Grampians

Macedon Ranges

Heathcote

Goulburn Valley

Bendigo

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* 2. The following statement best describes me:

I own/manage a winery with a cellar door that is open on a full time basis

I own/manage a winery that is open in peak periods (holidays and weekends)

I am a marketing manager for a wine company

Other (please specify)

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* 3. My cellar door has:

Wine tasting and sales only

Wine tasting and sales, with a cafe` serving beverages and small snack food

Wine tasting and sales with a restaurant

Wine tasting and sales with a restaurant and accommodation option

Other (please specify)

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* 4. My cellar door visitation comes from (please rank with 1 being the highest proportion):

Local residents

The regional area

Melbourne

Greater Victoria

Interstate

Overseas

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* 5. I derived the following percentage of my wine business's annual income from cellar door tourism (visitation) in the 2012-13 Financial Year.

100-80%

80-60%

60-40%

Less than 40%

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* 6. I think that the greatest priority for increasing cellar door tourism in my region is:

Government marketing campaigns promoting Victoria's wine regions

Local events run by my regional wine association

Ongoing support from regional tourism bodies

Ongoing funding of the Victoria Cellar Door Rebate

Wine Australia's activities - i.e. Aussie Wine Month

Joint government/private investment in tourism infrastructure and attractions

Other (please specify)

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* 7. I think that the greatest priority for increasing sales from tourism visits at my cellar door is:

Government marketing campaigns promoting regional Victoria's wine regions

Local events run by my regional wine association

Ongoing support from regional tourism bodies

Ongoing funding of the Victorian Cellar Door Rebate

Joint government/private investment in tourism infrastructure and attractions

Other (please specify)

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* 8. Are you aware of Tourism Victoria's Regional Tourism Strategy 2013-2016?

www.tourism.vic.gov.au/about/strategies-and-publications/regional-plans.html

Yes

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* 9. I think this strategy is:

Excellent, it will drive increased wine tourism in my region and will support the growth of my business

Has some good aspects but has some clear gap (please specify the good aspects and gaps below)

Will not increase wine tourism in my region or support the growth of my business

Unsure - I don't really know what the strategy is trying to achieve

Good Aspects and Gaps - please list

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* 10. Is there anything else that you would like Wine Victoria to know about the issues and opportunities for wine tourism in Victoria

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* 11. I would like to be kept informed of Wine Victoria's activities

Yes

Please provide your details (name, company, position, phone, email)

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* 1. I am from the following region:

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* 2. The following statement best describes me:

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* 3. My cellar door has:

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* 4. My cellar door visitation comes from (please rank with 1 being the highest proportion):

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* 5. I derived the following percentage of my wine business's annual income from cellar door tourism (visitation) in the 2012-13 Financial Year.

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* 6. I think that the greatest priority for increasing cellar door tourism in my region is:

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* 7. I think that the greatest priority for increasing sales from tourism visits at my cellar door is:

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* 8. Are you aware of Tourism Victoria's Regional Tourism Strategy 2013-2016?www.tourism.vic.gov.au/about/strategies-and-publications/regional-plans.html

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* 9. I think this strategy is:

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* 10. Is there anything else that you would like Wine Victoria to know about the issues and opportunities for wine tourism in Victoria

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* 11. I would like to be kept informed of Wine Victoria's activities

* 8. Are you aware of Tourism Victoria's Regional Tourism Strategy 2013-2016?

www.tourism.vic.gov.au/about/strategies-and-publications/regional-plans.html