1. SF Upcoming PAID Study on Electronics--December 8, 2010

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on ELECTRONICS that you may be interested in.

PLEASE DO NOT RESPOND IF YOU HAVE DONE A STUDY WITHIN THE LAST 6 MONTHS.

We are looking for males and females ages 25-44. This study is a 2-hour focus group discussion and will take place on Wednesday, December 8. The honorarium is $100.00 if you qualify and participate.

Recruiters will be calling responses in the order received until the study is full.

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. What is your exact age? (i.e. 32)

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* 5. What is your current work status?

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* 6. Have you ever participated in a focus group, panel discussion or an individual interview conducted by a market research company?

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* 7. When was the last time you participated in a focus group, panel discussion or an individual interview conducted by a market research company, if any?

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* 8. How many groups or panel discussions, if any, have you participated in over the past 2 years?

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* 9. Which of the following best describes the last level of education you completed?

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* 10. What is your occupation?

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* 11. Which of these products do you currently and personally own and use? (By personally own and use, means the item was paid for with your own household funds, and you personally use the product regularly. Also, are you planning to purchase any of these in the next 3 months, or planning to purchase in next 6 months?

  Currently own and use Planning to purchase in the next 3 months Planning to purchase in the next 6 months
Mobile phone
Desktop computer (PC)
Desktop Computer (MAC)
Netbook or mini PC (a small, light, inexpensive laptop computer that has less computing power than a full-size laptop, a small screen (typically 12.1 inches or less), and does not come with a CD/DVD drive)
Laptop (PC)
Laptop (MAC)
Tablet (a slate-shaped mobile computing device with touchscreen and/or stylus capapilities. Like a an iPad, Samsung Tab, Dell Streak, etc.)
Smartphone (a full featured mobile phone that runs either the Blackberry, Google Android, iphone, Palm OS, webOS, or Windows Mobile operating system)
None

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* 12. What brand of smartphone do you currently own and use?

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* 13. What is your involvement in deciding which tablet to purchase for yourself/your household?

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* 14. Who will be the primary user of this tablet?

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* 15. What brands of tablets are you seriously considering for your upcoming purchase?

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* 16. Are you considering a tablet that is made by someone other than Apple for your upcoming purchase?

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* 17. Which of the following describes your computer skills?

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* 18. During the course of an average week, how long would you estimate you spend/ will spend on your tablet for personal use?

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* 19. ******FOR COMPANY USE ONLY******
(Please press next)

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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