1. SF Upcoming PAID Study on Cars- December 11-12, 2010

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on Cars that you may be interested in.

PLEASE DO NOT RESPOND IF YOU HAVE DONE A STUDY WITHIN THE LAST 6 MONTHS.

We are looking for males and females ages 25-54. This study is a 2-hour focus group discussion and will take place on Saturday, December 11 and Sunday, December 12. The honorarium is $125.00 if you qualify and participate.

Recruiters will be calling responses in the order received until the study is full.

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. What is your exact age? (i.e. 32)

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* 5. What is your current work status?

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* 6. Have you ever participated in a focus group, panel discussion or an individual interview conducted by a market research company?

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* 7. When was the last time you participated in a focus group, panel discussion or an individual interview conducted by a market research company, if any?

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* 8. Which of the following best describes the last level of education you completed?

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* 9. Do you or anyone in your household, currently own or lease a car and drive on a daily basis?

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* 10. About how much time do you spend driving on a typical day?

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* 11. What is the make an model of that car (i.e. Toyota Camry or Ford Explorer)?

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* 12. What is the model year of the car you drive the most?

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* 13. At the time you purchased your car, were you involved in at least 50% of the decision?

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* 14. Thinking about the nest time you are in the market for a replacement of your car, will you be more likely to purchase/lease a new vehicle or a used vehicle?

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* 15. Approximately when do you expect to start shopping for a new vehicle? Would you say it will be in.....

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* 16. In this series of statements, for each one, please tell me how well it describes you using a 1 to 5 scale where a 1=does not describe me at all, a 3=neutral and a 5=describes me completely.

 
New technologies are causing more problems for me than they are solving
Concerns about the environment are mostly overblown
I get stressed out from all of the different electronic devices I have to manage
I'm usually one of the first of my friends to learn about new technology or electronic device
I try to do my part to preserve the environment, even if it means making some personal sacrifices
I seek out new technology as a way to enhance my career and/or life
My family and friends consider me knowledgeable about technology and come to me for technology advice
If I could afford it, I would prefer to buy a car with the latest technology features
I try to keep informed on "green" technology advances, such as electric vehicles, alternative energy etc.

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* 17. Which of these ranges best describes your total annual household income before taxes?

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