Connexon Creative User Survey

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* 2. What value do the newsletters bring to you (choose all that apply)?

They save me time by summarizing current top research in my field.

They provide interesting reading material for my personal time.

I use them for market research purposes.

They keep me informed of news in my industry.

They keep me informed of upcoming meetings and events in my field.

They allow me to see advertisements for products related to my work.

I use them to keep up to date on jobs posted in my field.

To be honest, they’re kind of useless. I just subscribe because I was told I should.

Other (please specify)

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* 3. On the following scale, please rate the extent to which you read any of the Connexon Newsletters every week.

I thoroughly read the entire thing every week.

I read about half of it on average.

I never read the newsletters. (I probably should have unsubscribed by now.)

I thoroughly read the entire thing every week.

I read about half of it on average.

I never read the newsletters. (I probably should have unsubscribed by now.)

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* 4. On the following scale, please rate the extent to which you click on the articles and press releases within one of the Connexon Newsletters every week.

I always click on every single link.

I click on approximately half of the links.

I never click on the links.

I always click on every single link.

I click on approximately half of the links.

I never click on the links.

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* 5. Which section of the newsletters do you find most useful?

Top Story

Publications

Industry News

Science News

Events

Jobs

All are useful

None are useful (are we done yet?)

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* 6. How can we improve our service to you (check all that apply)?

Narrow the scope of the newsletters

Broaden the scope of the newsletters

Lighten up! Include some entertainment

Remove advertising sponsor

Include different advertising sponsors

Include review articles

Include announcements of new products related to my field

Publish less often

Publish more often

Make the language less technical

Other (please specify)

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* 7. Please rank the following potential additions to our newsletters in terms of how likely you are to take advantage of them.

	not likely	somewhat likely	highly likely
“1-minute audio podcast” (Summarizes the findings of the weekly top story.)	“1-minute audio podcast” (Summarizes the findings of the weekly top story.) not likely	“1-minute audio podcast” (Summarizes the findings of the weekly top story.) somewhat likely	“1-minute audio podcast” (Summarizes the findings of the weekly top story.) highly likely
“This Week Outside of Your Field” (Presents major scientific findings in a field other than that of the newsletter.)	“This Week Outside of Your Field” (Presents major scientific findings in a field other than that of the newsletter.) not likely	“This Week Outside of Your Field” (Presents major scientific findings in a field other than that of the newsletter.) somewhat likely	“This Week Outside of Your Field” (Presents major scientific findings in a field other than that of the newsletter.) highly likely
“This Week’s Profiled Scientist” (Presents an interview with a scientist in your field.)	“This Week’s Profiled Scientist” (Presents an interview with a scientist in your field.) not likely	“This Week’s Profiled Scientist” (Presents an interview with a scientist in your field.) somewhat likely	“This Week’s Profiled Scientist” (Presents an interview with a scientist in your field.) highly likely
“Review of the Week” (Presents a current review paper in your field.)	“Review of the Week” (Presents a current review paper in your field.) not likely	“Review of the Week” (Presents a current review paper in your field.) somewhat likely	“Review of the Week” (Presents a current review paper in your field.) highly likely
“Beyond the Lab” (Presents interesting talks/blogs/layman articles/music/art/comic/quotes etc. related to science in general)	“Beyond the Lab” (Presents interesting talks/blogs/layman articles/music/art/comic/quotes etc. related to science in general) not likely	“Beyond the Lab” (Presents interesting talks/blogs/layman articles/music/art/comic/quotes etc. related to science in general) somewhat likely	“Beyond the Lab” (Presents interesting talks/blogs/layman articles/music/art/comic/quotes etc. related to science in general) highly likely

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* 8. Do you have any ideas to make our newsletters more engaging or interesting for you?

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* 9. We currently provide a 1-2 sentence caption describing each Publication or Industry News release. Which of the following statements do you most agree with?

The captions are really useful because they explain the main point of the study without forcing me to go to the abstract.

I read the caption if the title interests me, then decide whether to click onto the abstract.

I don’t pay much attention to the captions. I use the title to decide whether to go directly to the abstract.

I find the wording of the captions to be too technical.

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* 10. When we summarize research publications, we usually use the same language that is used within the published paper rather than layman’s terms or the press release. For example, we’d provide this title from a Cell paper:

“A Distal Axonal Cytoskeleton Forms an Intra-Axonal Boundary that Controls Axon Initial Segment Assembly”

rather than this title from the press released by the Baylor College of Medicine:

“Cellular Boundary Key to Neuronal Function”

Which do you prefer?

The technical (Cell) language

The layman's or Press Release (BCM) language

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* 11. Did you know that all of our newsletters have Twitter feeds and that Cell Therapy News has a Facebook page? We use these social media platforms to keep you posted when new newsletter issues are released as well as to share interesting and entertaining science resources. Please check all the social media networks below that you use to keep connected and current with news in the scientific community.

Facebook

Twitter

Google+

MySpace

I only use social media for personal purposes, not for science/professional/academic connections or resources.

I do not use social media at all.

Other (please specify)

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* 12. We are very careful to choose sponsors that will provide value to our readers. Which of the following are you most likely click on an advertisement for?

A new product for your field of cell biology

A product demonstration webinar

Free stuff (wallcharts, t-shirts)

Training courses

A conference/meeting/symposium in your field

What advertisements? My brain has been trained to skip right over those.

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* 13. What best describes your professional title?

CEO/President/VP/Director

Principal Investigator

Educator

Undergraduate Student

Graduate Student

Postdoc

Lab Technician

Lab Manager

Quality Assurance/ Quality Control

Research Assistant

Sales/Marketing

Administration

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* 14. What role do you play in purchasing commercial cell biology products such as cells, culture media, cell separation tools or instruments?

I make all purchasing decisions in the lab.

I make major purchasing decisions only.

I make minor purchasing decisions only.

I contribute to or influence purchasing decisions.

I have no role in purchasing the cell biology products that I use.

I do not use commercial cell biology products.

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* 15. Thank you for making it this far. Please use the space below to provide any general comments about our services, cell biology, science communications, or to complain about your neighbor’s dog.

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* 16. You're done! To be entered into our draw for one of 50 Starbucks gift cards (value $10 ea.), please fill out the information below. Note that the Starbucks promotion only applies where Starbucks gift cards are redeemable. Prizes will be given at random when the survey closes.

Title

First name

Last name

email address

Street Address

City

State/Province

Country

Postal Code

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* 1. Which newsletter(s) do you subscribe to?

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* 2. What value do the newsletters bring to you (choose all that apply)?

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* 3. On the following scale, please rate the extent to which you read any of the Connexon Newsletters every week.

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* 4. On the following scale, please rate the extent to which you click on the articles and press releases within one of the Connexon Newsletters every week.

Question Title

* 5. Which section of the newsletters do you find most useful?

Question Title

* 6. How can we improve our service to you (check all that apply)?

Question Title

* 7. Please rank the following potential additions to our newsletters in terms of how likely you are to take advantage of them.

Question Title

* 8. Do you have any ideas to make our newsletters more engaging or interesting for you?

Question Title

* 9. We currently provide a 1-2 sentence caption describing each Publication or Industry News release. Which of the following statements do you most agree with?

Question Title

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* 12. We are very careful to choose sponsors that will provide value to our readers. Which of the following are you most likely click on an advertisement for?

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* 13. What best describes your professional title?

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* 14. What role do you play in purchasing commercial cell biology products such as cells, culture media, cell separation tools or instruments?

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* 15. Thank you for making it this far. Please use the space below to provide any general comments about our services, cell biology, science communications, or to complain about your neighbor’s dog.

Question Title

* 16. You're done! To be entered into our draw for one of 50 Starbucks gift cards (value $10 ea.), please fill out the information below. Note that the Starbucks promotion only applies where Starbucks gift cards are redeemable. Prizes will be given at random when the survey closes.