2014 Digital Survey Thank you for participating in our survey. We kindly ask your cooperation in completing the survey as your feedback is important to the LPGA. Your answers to the questions are intended to provide the LPGA with an outside perspective. Question Title * 1. Please indicate your gender. Male Female Question Title * 2. Please tell us your age. Under 18 18-24 25-34 35-44 45-54 55-64 65+ Question Title * 3. Which of the following best describes your annual household income before taxes (U.S. dollars)? Less than $34,999 $35,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$149,999 $150,000-$249,000 $250,000 or More Prefer Not to Answer Question Title * 4. What website(s) do you use as your primary source(s) of golf information? (Please check all that apply.) Golf.com Yahoo.com ESPN.com PGATour.com GolfChannel.com Golfweek.com LPGA.com Other (please specify) Question Title * 5. How satisfied are you with the LPGA website and LPGA mobile platforms? Please indicate N/A if you do not visit. Very Satisfied Satisfied Neutral Dissatisfied Very dissatisfied N/A LPGA.com LPGA.com Very Satisfied LPGA.com Satisfied LPGA.com Neutral LPGA.com Dissatisfied LPGA.com Very dissatisfied LPGA.com N/A LPGA Mobile / Apps LPGA Mobile / Apps Very Satisfied LPGA Mobile / Apps Satisfied LPGA Mobile / Apps Neutral LPGA Mobile / Apps Dissatisfied LPGA Mobile / Apps Very dissatisfied LPGA Mobile / Apps N/A Question Title * 6. How would you rate your ease of navigating the LPGA.com website, mobile website and LPGA apps? Please indicate N/A for any that you don't visit. Extremely Easy Moderately Easy Neutral Moderately Difficult Extremely Difficult N/A LPGA.com LPGA.com Extremely Easy LPGA.com Moderately Easy LPGA.com Neutral LPGA.com Moderately Difficult LPGA.com Extremely Difficult LPGA.com N/A LPGA Mobile Website LPGA Mobile Website Extremely Easy LPGA Mobile Website Moderately Easy LPGA Mobile Website Neutral LPGA Mobile Website Moderately Difficult LPGA Mobile Website Extremely Difficult LPGA Mobile Website N/A iPhone/iPad App iPhone/iPad App Extremely Easy iPhone/iPad App Moderately Easy iPhone/iPad App Neutral iPhone/iPad App Moderately Difficult iPhone/iPad App Extremely Difficult iPhone/iPad App N/A Android App Android App Extremely Easy Android App Moderately Easy Android App Neutral Android App Moderately Difficult Android App Extremely Difficult Android App N/A Question Title * 7. Which of the following features do you engage with on LPGA.com? Tips Girls Golf LPGA Foundation Computer Wallpapers Rolex Rankings Scoring/Leaderboard Blogs Race to the CME Globe Rankings Players on the Web LPGA Social Hub Symetra Tour Featured Photos/Videos None of the Above Question Title * 8. Please rank the choices listed below by priority according to why you visit LPGA.com. If any of the choices are not reasons you visit, please select N/A for that particular choice. 1 2 3 4 5 6 7 8 9 10 N/A Get the LPGA's Television Schedule N/A 1 2 3 4 5 6 7 8 9 10 N/A Real-Time Tournament Scoring and/or Leaderboard N/A 1 2 3 4 5 6 7 8 9 10 N/A Rolex Rankings Updates N/A 1 2 3 4 5 6 7 8 9 10 N/A View Photos and Videos of Players and Tournaments N/A 1 2 3 4 5 6 7 8 9 10 N/A Get Specific Tournament Information N/A 1 2 3 4 5 6 7 8 9 10 N/A Review Player Statistics and Results N/A 1 2 3 4 5 6 7 8 9 10 N/A Get Instruction Tips N/A 1 2 3 4 5 6 7 8 9 10 N/A Learn More About Players Through Features and Bio Info N/A 1 2 3 4 5 6 7 8 9 10 N/A Get the Latest LPGA News N/A 1 2 3 4 5 6 7 8 9 10 N/A Race to the CME Globe Updates N/A Question Title * 9. On average, how many stories and videos do you read/watch weekly on LPGA.com? (Please answer for stories and videos individually.) 0 1-3 4-6 7-9 10+ Stories Stories 0 Stories 1-3 Stories 4-6 Stories 7-9 Stories 10+ Videos Videos 0 Videos 1-3 Videos 4-6 Videos 7-9 Videos 10+ Question Title * 10. What is the preferred length of a video you would like to watch? Shorter than 30 seconds 30 seconds to 1 minute 1 to 2 minutes 2 to 3 minutes Greater than 3 minutes Question Title * 11. Would you like to see more Facebook, Twitter, and Instagram content on LPGA.com? Yes No It doesn't matter either way Facebook Facebook Yes Facebook No Facebook It doesn't matter either way Twitter Twitter Yes Twitter No Twitter It doesn't matter either way Instagram Instagram Yes Instagram No Instagram It doesn't matter either way Question Title * 12. What changes would you like to see made, if any, to the Player Profiles on LPGA.com? Question Title * 13. What is the current number of hours you spend weekly and the maximum number of hours you are willing to spend weekly on LPGA.com? Current Number of Hours 0 1 2 3 4 5 6 7 8 9 10+ Current Number of Hours menu Maximum Number of Hours 0 1 2 3 4 5 6 7 8 9 10+ Maximum Number of Hours menu Question Title * 14. If offered, what changes or additions to the LPGA website would make you engage with the LPGA Tour more? Next
