SF Upcoming PAID study on Vacations-December 8, 2010

1. SF Upcoming PAID study on Vacation--December 8, 2010

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on Vacations that you maybe in interested in.

Please take note that you are ineligible to participate if you have taken part in any research study in the last 6 months.

This study is a 2-hour focus group discussion and will take place in downtown San Francisco on Wednesday, December 8. The honorarium is $150.00 -$225.00 if you qualify and participate.

IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone.

Please note that all responses will be returned on a first come, first served basis until the studies are full.

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* 1. Contact Information

Name

Cell Phone

Home Phone

Work Phone

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* 2. Employment Information

Job Title

Company Name

Industry

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* 3. What is your gender?

Male

Female

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* 4. Which of the following groups best fits your age?

18 or younger

18-24

25-34

35-44

45-54

55 or older

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* 5. What is your EXACT age?

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* 6. What is your current employment status?

A full-time employee

Working part-time

Unemployed

Student

A stay-at-home mom

Retired

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* 7. Which, if any, of the following have you done during the past 12 months?

Taken a day trip with your family in your area

Planned a family vacation that lasted 3 or more days

Planned a family vacation that lasted less then 3 days

I have not done any of these activities during the past year

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* 8. Which of any of the following have you ever done?

Planned and booked a vacation on a Disney Cruise Line or Adventures by Disney

Planned and booked a vacation at either Disneyland Resort in California or Walt Disney World in Florida

Planned and booked an international vacation

Other (please specify)

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* 9. How long ago did you book your Disney vacation?

within the past 6 months

7-12 months ago

13-18 months ago

18-24 months ago

more than 24 months ago

not applicable

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* 10. You mentioned that you booked your Disney trip. In terms of deciding to take that vacation, would you say that you personally:

Were the primary person who decided to take the trip

Shared the decision to take the trip jointly with another household member

Shared the decision to take the trip with another person who is not a household member

Were not at all involved in the decision making process when it came to taking the trip

Not applicable

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* 11. Now, thinking about planning for your Disney vacation, who would you say was responsible for making decisions about the vacation plans?

Primarily you (you did more than 50% of the planning)

You and someone else about equally (you split the planning 50/50)

Primarily someone else (you did less than 50% of the planning)

Not applicable

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* 12. Which of the following statements best describes you

My Disney vacation is booked but I have done little or no planning so far

My Disney vacation is booked and I have done a fair amount of planning

I have already taken my Disney vacation

Not applicable

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* 13. When did you/will you take your Disney Vacation--month/year

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* 14. Will this be your first Disney vacation?

Yes

Other (please specify)

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* 15. When was the last time you took a Disney vacation

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* 16. How many Disney vacations have you taken in the past 5 years?

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* 17. Have you taken or are you planning to take a Disney vacation to any of the following:

Walt Disney in Florida

Disney resort in California

Disney Cruise line

Adventures by Disney

None of these

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* 18. What is the highest level of education that you have completed?

Some high school

High school graduate

Some college

College graduate

Post-graduate work or degree

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* 19. In order to represent all groups equally, which of the following best describes your ethnic background?

African-American

Asian

Caucasian

Hispanic

Other (please specify)

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* 20. Did you/are you planning to stay at a Disney hotel or other accomodatiions when you took/take your Disney vacation.

Stayed/plan to stay at a Disney hotel

Stayed/plan to stay in other accommodations besides a Disney hotel

Not applicable

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* 21. Which of the following best describes your annual household income before taxes?

Less than 60K

60K- 74,999K

75,000K-99,999K

100,000K-124,999K

125,000-149,000K

150,000K OR MORE

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* 22. Do you have any children/grandchildren?

Yes

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* 23. Please tell me the age of each of your children/grandchildren

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* 24. What is your primary language

English

Spanish

Not applicable

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* 25. When planning your Disney vacation, was someone else closely involved in the process with you?

Yes

Not applicable

**IMPORTANT: PLEASE PUSH THE "DONE" BUTTON AT THE BOTTOM OF THIS SCREEN. YOUR ANSWERS WILL NOT BE SAVED WITHOUT DOING SO!**

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. Which of the following groups best fits your age?

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* 5. What is your EXACT age?

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* 6. What is your current employment status?

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* 7. Which, if any, of the following have you done during the past 12 months?

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* 8. Which of any of the following have you ever done?

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* 9. How long ago did you book your Disney vacation?

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* 10. You mentioned that you booked your Disney trip. In terms of deciding to take that vacation, would you say that you personally:

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* 11. Now, thinking about planning for your Disney vacation, who would you say was responsible for making decisions about the vacation plans?

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* 12. Which of the following statements best describes you

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* 13. When did you/will you take your Disney Vacation--month/year

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* 14. Will this be your first Disney vacation?

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* 15. When was the last time you took a Disney vacation

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* 16. How many Disney vacations have you taken in the past 5 years?

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* 17. Have you taken or are you planning to take a Disney vacation to any of the following:

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* 18. What is the highest level of education that you have completed?

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* 19. In order to represent all groups equally, which of the following best describes your ethnic background?

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* 20. Did you/are you planning to stay at a Disney hotel or other accomodatiions when you took/take your Disney vacation.

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* 21. Which of the following best describes your annual household income before taxes?

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* 22. Do you have any children/grandchildren?

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* 23. Please tell me the age of each of your children/grandchildren

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* 24. What is your primary language

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* 25. When planning your Disney vacation, was someone else closely involved in the process with you?

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