Nursery Management State of the Industry Question Title * 1. Where is your company headquartered? State/Province: Country: Question Title * 2. How many employees does your company have? A. Fewer than 5 B. 5-10 C. 11-25 D. 26-50 E. 51-100 F. 101-200 G. More than 200 Question Title * 3. How many total acres does your nursery have in production? A. Less than 10 B. 10-25 C. 26-50 D. 51-100 E. 101-200 F. 201-350 G. 351-500 H. 501-1,000 I. More than 1,000 Question Title * 4. Did you add or subtract production acreage in 2012 compared with 2011? Increase Decrease 0 acres 0 acres Increase 0 acres Decrease 1-2 acres 1-2 acres Increase 1-2 acres Decrease 3-5 acres 3-5 acres Increase 3-5 acres Decrease 6-10 acres 6-10 acres Increase 6-10 acres Decrease 11-20 acres 11-20 acres Increase 11-20 acres Decrease 21-50 acres 21-50 acres Increase 21-50 acres Decrease 51-100 acres 51-100 acres Increase 51-100 acres Decrease 101-250 acres 101-250 acres Increase 101-250 acres Decrease More than 250 acres More than 250 acres Increase More than 250 acres Decrease Question Title * 5. Do you plan to add or subtract production acreage in 2013? Increase Decrease 0 acres 0 acres Increase 0 acres Decrease 1-2 acres 1-2 acres Increase 1-2 acres Decrease 3-5 acres 3-5 acres Increase 3-5 acres Decrease 6-10 acres 6-10 acres Increase 6-10 acres Decrease 11-20 acres 11-20 acres Increase 11-20 acres Decrease 21-50 acres 21-50 acres Increase 21-50 acres Decrease 51-100 acres 51-100 acres Increase 51-100 acres Decrease 101-250 acres 101-250 acres Increase 101-250 acres Decrease More than 250 acres More than 250 acres Increase More than 250 acres Decrease Question Title * 6. How many square feet of covered production (greenhouse, shade house, etc.) does your nursery have? A. Zero B. 1-5,000 C. 5,001-10,000 D. 10,001-20,000 E. 20,001-50,000 F. 50,001-100,000 G. 100,001-250,000 H. 251,000-500,000 I. 500,001-1 million J. More than 1 million Question Title * 7. Did you add or subtract covered production (square feet) in 2012 compared with 2011? Increase Decrease Zero Zero Increase Zero Decrease 1-5,000 1-5,000 Increase 1-5,000 Decrease 5,001-10,000 5,001-10,000 Increase 5,001-10,000 Decrease 10,001-20,000 10,001-20,000 Increase 10,001-20,000 Decrease 20,001-50,000 20,001-50,000 Increase 20,001-50,000 Decrease 50,001-100,000 50,001-100,000 Increase 50,001-100,000 Decrease 100,001-250,000 100,001-250,000 Increase 100,001-250,000 Decrease 251,000-500,000 251,000-500,000 Increase 251,000-500,000 Decrease 500,001-1 million 500,001-1 million Increase 500,001-1 million Decrease More than 1 million More than 1 million Increase More than 1 million Decrease Question Title * 8. Do you plan to add or subtract covered production (square feet) in 2013? Increase Decrease Zero Zero Increase Zero Decrease 1-5,000 1-5,000 Increase 1-5,000 Decrease 5,001-10,000 5,001-10,000 Increase 5,001-10,000 Decrease 10,001-20,000 10,001-20,000 Increase 10,001-20,000 Decrease 20,001-50,000 20,001-50,000 Increase 20,001-50,000 Decrease 50,001-100,000 50,001-100,000 Increase 50,001-100,000 Decrease 100,001-250,000 100,001-250,000 Increase 100,001-250,000 Decrease 251,000-500,000 251,000-500,000 Increase 251,000-500,000 Decrease 500,001-1 million 500,001-1 million Increase 500,001-1 million Decrease More than 1 million More than 1 million Increase More than 1 million Decrease Question Title * 9. What is your approximate budget for any expansion project in 2013? Less than $25,000 $25,000-$50,000 $50,000-$100,000 $100,000-$250,000 More than $250,000 Question Title * 10. What is your primary crop? (Choose only one) A. Field-grown trees B. Container-grown trees C. Field-grown shrubs D. Container-grown shrubs E. Field-grown perennials F. Container-grown perennials G. Groundcovers H. Tropicals I. Edibles J. Other (please list) Other (please specify) Question Title * 11. Which crop had the highest sales volume in 2012? Field-grown trees B. Container-grown trees C. Field-grown shrubs D. Container-grown shrubs E. Field-grown perennials F. Container-grown perennials G. Groundcovers H. Tropicals I. Edibles J. Other (please list) Other (please specify) Question Title * 12. Which crop produced the most profit in 2012? Field-grown trees B. Container-grown trees C. Field-grown shrubs D. Container-grown shrubs E. Field-grown perennials F. Container-grown perennials G. Groundcovers H. Tropicals I. Edibles J. Other (please list) Other (please specify) Question Title * 13. Who is your main customer? (Choose only one) A. Independent Garden Centers B. Big-Box Retailers C. Landscapers D. Wholesaler Growers E. Other (please specify) Other (please specify) Question Title * 14. Has your main customer category changed in the past three years? Yes No Question Title * 15. If your main customer category has changed, what was it previously? (Choose only one) A. Independent Garden Centers B. Big-Box Retailer C. Landscapers D. Wholesale Growers E. Other Other (please specify) Question Title * 16. How were your pre-bookings this year compared to last year? A. They were up more than 25 percent B. They were up 10 to 24 percent C. They were up 1 to 9 percent D. They were the same E. They were down 1 to 9 percent F. They were down 10 to 24 percent G. They were down more than 25 percent H. I don't do pre-bookings Question Title * 17. Do you anticipate your pre-bookings increasing or decreasing for 2013? A. Increasing B. Decreasing C. I don't do pre-bookings D. I've done pre-bookings in the past but won't next year Question Title * 18. How has your total employee count changed over the last 12 months? A. Increased by more than 20 percent B. Increased by 10-20 percent C. Increased 1-9 percent D. Stayed the same E. Decreased 1-9 percent F. Decreased 10-20 percent G. Decreased by more than 20 percent Question Title * 19. How do you see your company’s employment changing over the next 12 months? A. Increase by more than 20 percent B. Increase by 10-20 percent C. Increase 1-10 percent D. Stay the same E. Decrease 1-10 percent F. Decrease 10-20 percent G. Decrease by more than 20 percent Question Title * 20. What crops do you plan on producing more of in the next three years? (Check all that apply) A. Perennials B. Flowering shrubs C. Edibles D. Shade trees E. Flowering trees F. Evergreen shrubs G. Tropicals H. Groundcovers I. Natives J. Annuals Question Title * 21. What crops do you plan on producing fewer of in the next three years? (Check all that apply) A. Perennials B. Flowering shrubs C. Edibles D. Shade trees E. Flowering trees F. Evergreen shrubs G. Tropicals H. Groundcovers I. Natives J. Annuals Question Title * 22. Do you plan any purchases in 2013 to improve production or efficiency? Irrigation system Greenhouse structure Tractors Implements Container filling/potting systems Commercial vehicles Software Alternative energy Question Title * 23. What will be your company’s approximate gross sales for 2012? A. Less than $50,000 B. $51,000-$100,000 C. $101,000 to $175,000 D. $176,000 to $250,000 E. $251,000-$500,000 F. $500,000-$1 million G. $1 million to $2 million H. $2 million to $4 million I. $4 million to $7 million J. $7 million to $10 million K. $10 million to $20 million L. More than $20 million Question Title * 24. Over the past 3 years, which is an accurate statement regarding your sales? A. Sales are up more than 40 percent B. Sales are up 20-40 percent C. Sales are up 10-20 percent D. Sales are up 1-10 percent E. Sales are flat F. Sales are down 1-10 percent G. Sales are down 10-20 percent H. Sales are down 20-40 percent I. Sales are down more than 40 percent Question Title * 25. Over the past 3 years, which is an accurate statement regarding your profits? A. Profits are up more than 40 percent B. Profits are up 20-40 percent C. Profits are up 10-20 percent D. Profits are up 1-10 percent E. Profits are flat F. Profits are down 1-10 percent G. Profits are down 10-20 percent H. Profits are down 20-40 percent I. Profits are down more than 40 percent Question Title * 26. Over the past 3 years, which is an accurate statement regarding your expenses? A. Expenses are up more than 40 percent B. Expenses are up 20-40 percent C. Expenses are up 10-20 percent D. Expenses are up 1-10 percent E. Expenses are even F. Expenses are down 1-10 percent G. Expenses are down 10-20 percent H. Expenses are down 20-40 percent I. Expenses are down more than 40 percent Question Title * 27. Do you anticipate sales increasing or decreasing in 2013? A. Increasing B. Decreasing C. They'll stay the same Question Title * 28. Do you anticipate profits increasing or decreasing in 2013? A. Increasing B. Decreasing C. They'll stay the same Question Title * 29. Do you anticipate expenses increasing or decreasing in 2013? A. Increasing B. Decreasing C. They'll stay the same Question Title * 30. What is your profit margin? A. I'm not profitable B. Less than 5 percent C. 6 to 10 percent D. 11-20 percent E. 21-25 percent F. More than 25 percent G. I'm not sure Question Title * 31. How confident are you that the market for nursery products will grow in 2013? A. Very confident B. Somewhat confident C. I’m not confident at all Question Title * 32. What areas of focus yield the best possible gains in retaining or improving profit margins? A. New product introductions B. Price increases C. Better packaging and merchandising D. Offering a better product mix E. Other Other (please specify) Question Title * 33. Which of the following information sources do you use to evaluate new products (including plants)? (select all that apply) A. Ads in trade media B. Brochures/Literature C. Supplier recommendation D. Consultant recommendation E. University research F. Local field trials G. My own field trials H. Other Other (please specify) Question Title * 34. What's the single greatest problem facing the industry for 2013? A. Labor issues B. Weather C. Government regulations D. Energy costs E. Finding new customers F. Reaching the younger generation G. Increased expenses H. Increased consolidation I. Incorporating technology J. Other Other (please specify) Question Title * 35. Are you growing produce items (herbs, vegetables, fruit) for food consumption, not for ornamental purposes? Yes No Question Title * 36. If you are growing produce, please list which crops. Herbs Tomatoes Melons Beans Peppers Beans Berries Lettuce Cabbage Corn Mushrooms Apples Peaches Pears Plums Pumpkins Other (please specify) Question Title * 37. What percentage of produce production makes up your total production? 1-10% 11-25% 26-50% More than 50% Question Title * 38. If growing produce, is it grown under cover or in the field? In a greenhouse In the field Both Question Title * 39. If you grow produce, who is your primary customer? Farmers markets Independent garden centers Restaurants Other (please specify) Question Title * 40. If you'd like an editor to contact you for future stories, please fill out in the information below. Name: Company: State/Province: Email Address: Phone Number: Question Title * 41. What stories/topics would you like us to address in Nursery Management? Question Title * 42. If you would like to be entered to win one of five $100 VISA gift cards we're giving away, please enter your information below. (This information is for drawing purposes only, and will not be shared with any 3rd parties). Name: Company: Email Address: Done