Internal communication July 2011

Internal Communications Professional Survey

This short 10 question survey is being conducted by PR Academy on behalf of CIPR Inside, the Chartered Institute of Public Relations' professional networking group for internal communicators. The results will be used to inform the Employee Engagement Task Force and the results will be shared and discussed at the annual CIPR Inside Summit on 6th October (which sounds like it is going to be great!). Thanks in advance for taking a few moments to complete before the end of August, if you provide contact details we will send you the results direct and, of course, it wouldnt be a PR Academy thing if there wasn't a bottle of something sparkling from the PR Academy cellars (well, M&S actually) on offer to one lucky respondent!

Question Title

* 1. Firstly, how important is internal communication in your organisation to the following groups

	Really important	Quite important	No more important than any other communication activity	Not very important	Hardly registers on the radar
Board	Board Really important	Board Quite important	Board No more important than any other communication activity	Board Not very important	Board Hardly registers on the radar
Executive Team	Executive Team Really important	Executive Team Quite important	Executive Team No more important than any other communication activity	Executive Team Not very important	Executive Team Hardly registers on the radar
Senior managers	Senior managers Really important	Senior managers Quite important	Senior managers No more important than any other communication activity	Senior managers Not very important	Senior managers Hardly registers on the radar
Line managers	Line managers Really important	Line managers Quite important	Line managers No more important than any other communication activity	Line managers Not very important	Line managers Hardly registers on the radar
Employees	Employees Really important	Employees Quite important	Employees No more important than any other communication activity	Employees Not very important	Employees Hardly registers on the radar

Question Title

* 2. During the past five years, how has internal communications changed in your organisation?

It has improved significantly

It has improved slightly

It is much the same

It is slightly worse

It is significantly worse

Don't know

What is the single biggest thing that has caused this change (if any)?

Question Title

* 3. What percentage of your organisation's internal communication resource is dedicated to he following areas?

	<10%	10-25%	25-50%	50-75%	>75%
Employee feedback and research	Employee feedback and research <10%	Employee feedback and research 10-25%	Employee feedback and research 25-50%	Employee feedback and research 50-75%	Employee feedback and research >75%
Line manager and team communications	Line manager and team communications <10%	Line manager and team communications 10-25%	Line manager and team communications 25-50%	Line manager and team communications 50-75%	Line manager and team communications >75%
Leadership and strategic communications	Leadership and strategic communications <10%	Leadership and strategic communications 10-25%	Leadership and strategic communications 25-50%	Leadership and strategic communications 50-75%	Leadership and strategic communications >75%
Business/operational communications	Business/operational communications <10%	Business/operational communications 10-25%	Business/operational communications 25-50%	Business/operational communications 50-75%	Business/operational communications >75%
Functional communications - HR/IT/Finance	Functional communications - HR/IT/Finance <10%	Functional communications - HR/IT/Finance 10-25%	Functional communications - HR/IT/Finance 25-50%	Functional communications - HR/IT/Finance 50-75%	Functional communications - HR/IT/Finance >75%
Other	Other <10%	Other 10-25%	Other 25-50%	Other 50-75%	Other >75%

If you selected "Other" please specify

Question Title

* 4. In an ideal world, how would you change the amount of time spent on these priorities?

	I would do less of this	I would keep this the same	I would do more of this
Employee feedback and research	Employee feedback and research I would do less of this	Employee feedback and research I would keep this the same	Employee feedback and research I would do more of this
Line manager and team communications	Line manager and team communications I would do less of this	Line manager and team communications I would keep this the same	Line manager and team communications I would do more of this
Leadership and strategic communications	Leadership and strategic communications I would do less of this	Leadership and strategic communications I would keep this the same	Leadership and strategic communications I would do more of this
Business/operational communications	Business/operational communications I would do less of this	Business/operational communications I would keep this the same	Business/operational communications I would do more of this
Functional communications - HR/IT/Finance	Functional communications - HR/IT/Finance I would do less of this	Functional communications - HR/IT/Finance I would keep this the same	Functional communications - HR/IT/Finance I would do more of this
Other	Other I would do less of this	Other I would keep this the same	Other I would do more of this

What is the biggest factor that prevents you from achieving the ideal?

Question Title

* 5. How often does EMPLOYEE FEEDBACK actually change what your organisation does?

Always

Sometimes

Occasionally

Rarely

HOW has EMPLOYEE FEEDBACK helped change things? What is the biggest barrier to change?

Question Title

* 6. How engaged are your employees in the COMPANY STRATEGY?

Employees are involved in the development of our company strategy

Employees have a high level of understanding of the company strategy

Employees are kept informed on the company strategy

Employees are not interested in our company startegy

I don't really know

HOW do you communicate COMPANY STRATEGY? HOW do you evaluate effectiveness?

Question Title

* 7. How would you describe LINE MANAGERS attitude to team communications?

Passionate communicators

Try hard

Compliant

Need encouragement

Actively avoid it

HOW do you support LINE MANAGERS? HOW do you evaluate effectiveness?

Question Title

* 8. How accessible and visible are SENIOR LEADERS to employees?

In your face

Often around

Moderately visible

Elusive

Invisible

HOW do you encourage SENIOR LEADER visibility? HOW do you evaluate effectiveness?

Question Title

* 9. Thank you. If you'd like the chance to win a bottle of bubbly, receive the survey results or be contacted to discuss your activities in more detail, please tick the appropriate boxe(s) and leave your email address below.

I'd like a copy of the results emailed to me

I'd like to enter PR Academy prize draw for a bottle of bubbly

I'd be happy to be contacted to discuss my response in more detail

I'd like to learn more about CIPR Inside Annual Summit on 6th Oct 2011

Please leave your email address

Question Title

* 10. Now, before you go, please tell us a little bit about you and your organisation...

	What sector do you work in?	Which most closely matches your job title?	Where are you based?	How many people work for your organisation?	How many people work in internal communication?
About you and your organisation...please select from the drop down menus	About you and your organisation...please select from the drop down menus What sector do you work in? menu	About you and your organisation...please select from the drop down menus Which most closely matches your job title? menu	About you and your organisation...please select from the drop down menus Where are you based? menu	About you and your organisation...please select from the drop down menus How many people work for your organisation? menu	About you and your organisation...please select from the drop down menus How many people work in internal communication? menu