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The Bookseller's 2012 Christmas Trading Survey
Welcome to The Bookseller's annual Christmas survey: please answer as many questions as you can
Responses will be used for an analysis of Christmas trading within the independent book trade sector to be published in print and online in January.
*
1.
Please leave your name, bookshop, and contact details here:
(Required.)
2.
Compared with Christmas 2011, sales in 2012 were:
Up
Down
About the same
3.
Can you say by how much sales were up, or down, on 2011?
4.
What particular titles and genres fared the best? Any surprise hits?
5.
Did you sell e-books this year? How successful was this? Any problems?
6.
What were the biggest factors that affected Christmas trading this year? Are you seeing increased awareness
among customers of the need to support independent shops, or Amazon tax issues?
7.
Were there any problems with supply, or availability of titles?
8.
Have you added other products into your sales mix in 2012 and if so, which? How successful has that been?
9.
How optimistic are you about 2013? What are the main threats and opportunities?
10.
Are you getting enough support from publishers?
11.
Are you confident about the long term future of the high street?
12.
Thank you for completing the survey. Please leave your email address here, if you would like to receive the results of the survey on email.