Arlington Catholic Herald Survey In late 2013 we co-led a strategic planning task force in order to set goals in four critical areas: 1) advertising and revenue; 2) delivery mechanisms; 3) content and audience, and 4) user-friendly interface with parishes. We did so with the aim of making the pages and digital platform of the award-winning Arlington Catholic Herald integral to the New Evangelization in our diocese. Please take 5 minutes (by Friday, June 27) to assist us in pinpointing areas of strength as well as needed improvement. Your input and feedback will be shared with the Board of the Arlington Catholic Herald as well as the staff of the Herald, and assist us in bringing the life-changing content of the Herald to a new generation of readers. Sincerely, Michael Flach, Editor, Arlington Catholic Herald Soren Johnson, Bishop’s Liaison to the Arlington Catholic Herald Question Title * 1. The Herald staff works to provide relevant and compelling content to a wide demographic spectrum—from teens and Millennials to young families, the retired and elderly. Please choose a ranking for the Herald’s coverage of the following content. Excellent Very Good Good Fair Poor Pope Francis/Vatican Pope Francis/Vatican Excellent Pope Francis/Vatican Very Good Pope Francis/Vatican Good Pope Francis/Vatican Fair Pope Francis/Vatican Poor Young adults/teens Young adults/teens Excellent Young adults/teens Very Good Young adults/teens Good Young adults/teens Fair Young adults/teens Poor Young families Young families Excellent Young families Very Good Young families Good Young families Fair Young families Poor Journeys in Faith Journeys in Faith Excellent Journeys in Faith Very Good Journeys in Faith Good Journeys in Faith Fair Journeys in Faith Poor Catholic schools Catholic schools Excellent Catholic schools Very Good Catholic schools Good Catholic schools Fair Catholic schools Poor Parish ministries Parish ministries Excellent Parish ministries Very Good Parish ministries Good Parish ministries Fair Parish ministries Poor Adult faith formation Adult faith formation Excellent Adult faith formation Very Good Adult faith formation Good Adult faith formation Fair Adult faith formation Poor Evangelization efforts Evangelization efforts Excellent Evangelization efforts Very Good Evangelization efforts Good Evangelization efforts Fair Evangelization efforts Poor Arlington Catholic Herald website Arlington Catholic Herald website Excellent Arlington Catholic Herald website Very Good Arlington Catholic Herald website Good Arlington Catholic Herald website Fair Arlington Catholic Herald website Poor Facebook and Twitter content Facebook and Twitter content Excellent Facebook and Twitter content Very Good Facebook and Twitter content Good Facebook and Twitter content Fair Facebook and Twitter content Poor Spanish content Spanish content Excellent Spanish content Very Good Spanish content Good Spanish content Fair Spanish content Poor Question Title * 2. The Herald seeks to cover news and serve the wide diversity of geographic locales covered by the Diocese of Arlington. Please rank the Herald’s coverage of the following geographic areas: Excellent Very Good Good Fair Poor Inside the Beltway Inside the Beltway Excellent Inside the Beltway Very Good Inside the Beltway Good Inside the Beltway Fair Inside the Beltway Poor Northern Virginia Suburbs Northern Virginia Suburbs Excellent Northern Virginia Suburbs Very Good Northern Virginia Suburbs Good Northern Virginia Suburbs Fair Northern Virginia Suburbs Poor Shenandoah Valley Shenandoah Valley Excellent Shenandoah Valley Very Good Shenandoah Valley Good Shenandoah Valley Fair Shenandoah Valley Poor Greater Manassas, Warrenton and Culpeper Greater Manassas, Warrenton and Culpeper Excellent Greater Manassas, Warrenton and Culpeper Very Good Greater Manassas, Warrenton and Culpeper Good Greater Manassas, Warrenton and Culpeper Fair Greater Manassas, Warrenton and Culpeper Poor Greater Fredericksburg and Northern Neck Greater Fredericksburg and Northern Neck Excellent Greater Fredericksburg and Northern Neck Very Good Greater Fredericksburg and Northern Neck Good Greater Fredericksburg and Northern Neck Fair Greater Fredericksburg and Northern Neck Poor Question Title * 3. Please share any suggestions you have for coverage of the Diocese's 21 counties and 7 independent cities. Question Title * 4. A typical issue of the Herald includes staff-written content, wire service stories, and freelance pieces. Please choose a ranking for the following: Excellent Very good Good Fair Poor Staff-written Staff-written Excellent Staff-written Very good Staff-written Good Staff-written Fair Staff-written Poor Catholic News Service wire stories Catholic News Service wire stories Excellent Catholic News Service wire stories Very good Catholic News Service wire stories Good Catholic News Service wire stories Fair Catholic News Service wire stories Poor Freelance-written ("For the Catholic Herald") Freelance-written ("For the Catholic Herald") Excellent Freelance-written ("For the Catholic Herald") Very good Freelance-written ("For the Catholic Herald") Good Freelance-written ("For the Catholic Herald") Fair Freelance-written ("For the Catholic Herald") Poor Question Title * 5. Please share any feedback or suggestions you have for improving the effectiveness of content. Question Title * 6. The Herald utilization of new media includes CatholicHerald.com, Facebook, and Twitter. A redesign of catholicherald.com is in progress, which will enable the Herald to be readily accessible to audiences on mobile phones and tablets. Please share any suggestions you have for the Herald’s online and digital presence. Question Title * 7. The Herald advertising staff seek to work closely with parishes, schools, businesses, and numerous other institutions throughout the Diocese of Arlington. Please choose a ranking for the following: Excellent Very good Good Fair Poor Overall customer service Overall customer service Excellent Overall customer service Very good Overall customer service Good Overall customer service Fair Overall customer service Poor Affordability of print ads for parishes and schools Affordability of print ads for parishes and schools Excellent Affordability of print ads for parishes and schools Very good Affordability of print ads for parishes and schools Good Affordability of print ads for parishes and schools Fair Affordability of print ads for parishes and schools Poor Affordability of online advertising Affordability of online advertising Excellent Affordability of online advertising Very good Affordability of online advertising Good Affordability of online advertising Fair Affordability of online advertising Poor Graphic design of ads Graphic design of ads Excellent Graphic design of ads Very good Graphic design of ads Good Graphic design of ads Fair Graphic design of ads Poor Question Title * 8. Please share any suggestions you have for the Herald’s advertising staff. Question Title * 9. The Herald is continually seeking to improve its “look and feel” to reach younger audiences (e.g., Millennials, young families) for whom the Herald is a tangible means of evangelization. Please choose a ranking for the following. Excellent Very good Good Fair Poor Overall look and feel of the Herald's design Overall look and feel of the Herald's design Excellent Overall look and feel of the Herald's design Very good Overall look and feel of the Herald's design Good Overall look and feel of the Herald's design Fair Overall look and feel of the Herald's design Poor Effectiveness in capturing the attention of young adults Effectiveness in capturing the attention of young adults Excellent Effectiveness in capturing the attention of young adults Very good Effectiveness in capturing the attention of young adults Good Effectiveness in capturing the attention of young adults Fair Effectiveness in capturing the attention of young adults Poor Effectiveness in capturing the attention of families Effectiveness in capturing the attention of families Excellent Effectiveness in capturing the attention of families Very good Effectiveness in capturing the attention of families Good Effectiveness in capturing the attention of families Fair Effectiveness in capturing the attention of families Poor Effectiveness in capturing the attention of retired and elderly Effectiveness in capturing the attention of retired and elderly Excellent Effectiveness in capturing the attention of retired and elderly Very good Effectiveness in capturing the attention of retired and elderly Good Effectiveness in capturing the attention of retired and elderly Fair Effectiveness in capturing the attention of retired and elderly Poor Question Title * 10. Please rank courtesy and ease of addressing subscription issues with staff. Excellent Very Good Good Fair Poor Excellent Very Good Good Fair Poor Question Title * 11. If you called with a question regarding your subscription, were your needs met? Question Title * 12. Please share any feedback on aspects of the Herald which may not have been covered in the above survey. Done
