Win/Loss Analysis is used to assess how well a company’s sales process, offerings, and performance meet customer expectations. This strategic tool looks at both won and lost deals, and the prospect's needs, to provide a complete and accurate comparison of the company’s performance compared to its competitors. This study will examine best practices in Win/Loss Analysis. Participants will receive a full summary of the findings and recommendations on what to include in a best-in-class Win/Loss program.

As an extra thank you for taking the survey, we will enter you in a drawing to win a $500 Amazon gift card! Please provide the relevant contact information when you finish the survey. Your information will be kept confidential.

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