Win/Loss Analysis is used to assess how well a company’s sales process, offerings, and performance meet customer expectations. This strategic tool looks at both won and lost deals, and the prospect's needs, to provide a complete and accurate comparison of the company’s performance compared to its competitors. This study will examine best practices in Win/Loss Analysis. Participants will receive a full summary of the findings and recommendations on what to include in a best-in-class Win/Loss program.

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