Brand Development for Ramara

In order to succeed, communities need to stay competitive and Ramara Township understands that. Our goal is to attract new residents, visitors and new businesses to the community. That is why we have embarked on a brand identity project. Brand identity is about marketing your community and distinguishing it from other places. A brand is a promise to new residents, tourists and investors that your place is a great place to live, work, or visit. For a township, the identity helps create positive, distinguishing associations for people. A logo can provide an immediate response that puts the township in the best possible light. The logo can capture people’s imagination, instill pride and a sense of place among its residents, and spark economic growth through tourism and business investment.

In April 2018, we asked the community what they thought of the current logo and tagline. Of those who completed the survey, 32% like the nature representation within the current logo, but 75% think it is either outdated, too busy or they dislike the tagline. 

Water was the number one aspect that respondents would like to see reflected in the new brand, which was the key focus when creating the following concepts. Other key elements were the shorelines, the sunsets, outdoor activities (boating, swimming, walking, fishing and hiking), nature and a peaceful, rural community.

We have developed 4 new concepts for a new Ramara logo. Please take the time to tell us what you think. We thank you for your input.

Concept #1

Concept #1

* 1. On a scale of 0 to 100, please rate the font in this logo:

0 - I do not like the font at all 50 - Neutral
i We adjusted the number you entered based on the slider’s scale.

* 2. On a scale of 0 to 100, please rate the colours in this logo:

0 - I do not like the colours at all 50 - Neutral
i We adjusted the number you entered based on the slider’s scale.

* 3. On a scale of 0 to 100, please rate how you think this logo represents the Township of Ramara:

0 - It does not represent the Township at all 50 - Neutral
i We adjusted the number you entered based on the slider’s scale.

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