Before submitting your request, please carefully read the application criteria below. Please kindly refrain from applying If you do not yet meet the criteria.


***IMPORTANT MESSAGE ABOUT Q4 FREEZE:  Our new merchant freeze occurs on Friday, October 11, 2019 we will pick up again December 15, 2019.  In order to launch by the deadline, we require signed IOs, all assets and confirmed payments in by 10/11, otherwise, we can pick up with the launch again on December 15, 2019. ***

Rakuten is accepting applications from store brands who meet the following qualifications:
  • Applicant is a retailer, store, or brand. Or an agency acting on behalf of a retailer, store, or brand.
  • Primary language: English
  • Currencies: US Dollar
  • Integration Fee of $1,500 due prior to launch 
    • Please note: We require for merchants to generate $1,500 in commission annually; otherwise, a maintenance fee of $1,500 will need to be paid to remain active on our platform
  • Sell products in these categories:
Accessories, Auto & Tires, Baby & Kids Gear, Books & Media, Clothing, Electronics, Events & Activities, Flowers & Florists, Food & Restaurants, Gifts & Occasions, Health & Beauty, Home Decor & Furniture, Home Improvement & Appliances, Office Supplies, Pet Supplies, Shoes & Handbags, Sports & Outdoors, Subscription Boxes & Services, Toys & Games, Travel & Vacations
  • Be a retailer, brand, or agency interested in paid/sponsored media
  • Be partnered with one of our approved affiliate networks below:
    • Awin, AvantLink, CJ, Impact Radius, Pepperjam, Partnerized, Rakuten Linkshare, ShareASale
  • Have a unique website URL
  • Have the following required assets:
  • Unique merchant description (for Desktop Web: up to 200 characters, including spaces)
  • Short Description (for Mobile App: 60 characters max. Typically a tagline or a brief description)
  • Vector logo file
    • Note: This is essential for launch! In order to display correctly, this file must be a true vector in .eps or .ai or .svg format, with a white background and no tagline; your creative marketing team should have a copy. 
  • Square version of the vector logo file (preferred logo to be of merchant's symbol)
  • Lifestyle/Product image (text and logo free)
    • 1168x200 for desktop web
    • 1400x900 which will be cropped down to 1200x628 for mobile app
  • Site keywords (10 max, do not include competitor’s names)
  • Homepage link “affiliate tracking link” (This must come from the affiliate network.)
  • Rakuten Button extension participation is required.
We are currently not able to accept the following types of brands/stores and your application will be automatically removed from the review process:
  • Stores who do not meet the above qualifications
  • Amazon stores or third party marketplaces
  • Suppliers, wholesale sellers
  • Etsy stores
  • Facebook, Instagram, Pinterest, Wix, Wordpress or other blog platform URL
  • Stores who have already applied in the past
  • Stores that have not yet opened or just opened
If you meet the above qualifications, please apply and our team will reach out if there is a fit. Thank you!

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