Increase job opportunities
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Implement standards for the aesthetic design of development
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Create a welcoming and inclusive community
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Protect the quality of the natural environmental
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Conserve surrounding open space and farmland
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Preserve historic character
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Improve or expand public utilities
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Identify areas of the city for targeted growth
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Improve transportation options
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Create more retail opportunities
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Ensure access to housing that is affordable
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Expand access to parks and recreation
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