plusMTL Brand Strategy Self-Assessment Survey

This self-assessment tool is intended to provide you with an overview of the strength of your brand strategy.

Just rate each of the statements in the grid below and we'll send you a custom brand assessment report.

	Not at all	Partially	Mostly	Completely
The strategic approach for our brand is focused on a single core idea and we have defined a unique value position for our brand.	The strategic approach for our brand is focused on a single core idea and we have defined a unique value position for our brand. Not at all	The strategic approach for our brand is focused on a single core idea and we have defined a unique value position for our brand. Partially	The strategic approach for our brand is focused on a single core idea and we have defined a unique value position for our brand. Mostly	The strategic approach for our brand is focused on a single core idea and we have defined a unique value position for our brand. Completely
All our marketing communications and creative assets are designed based on our strategic approach and brand promise.	All our marketing communications and creative assets are designed based on our strategic approach and brand promise. Not at all	All our marketing communications and creative assets are designed based on our strategic approach and brand promise. Partially	All our marketing communications and creative assets are designed based on our strategic approach and brand promise. Mostly	All our marketing communications and creative assets are designed based on our strategic approach and brand promise. Completely
Our brand promise is well articulated and we deliver on it in all channels at all times.	Our brand promise is well articulated and we deliver on it in all channels at all times. Not at all	Our brand promise is well articulated and we deliver on it in all channels at all times. Partially	Our brand promise is well articulated and we deliver on it in all channels at all times. Mostly	Our brand promise is well articulated and we deliver on it in all channels at all times. Completely
Our marketing communications speak to our benefit to customers and are developed with the customers’ perspective in mind.	Our marketing communications speak to our benefit to customers and are developed with the customers’ perspective in mind. Not at all	Our marketing communications speak to our benefit to customers and are developed with the customers’ perspective in mind. Partially	Our marketing communications speak to our benefit to customers and are developed with the customers’ perspective in mind. Mostly	Our marketing communications speak to our benefit to customers and are developed with the customers’ perspective in mind. Completely
We have defined our target market and developed market segments and profiles.	We have defined our target market and developed market segments and profiles. Not at all	We have defined our target market and developed market segments and profiles. Partially	We have defined our target market and developed market segments and profiles. Mostly	We have defined our target market and developed market segments and profiles. Completely
We know what our customers value most about our company/product, and what their primary areas of dissatisfaction are.	We know what our customers value most about our company/product, and what their primary areas of dissatisfaction are. Not at all	We know what our customers value most about our company/product, and what their primary areas of dissatisfaction are. Partially	We know what our customers value most about our company/product, and what their primary areas of dissatisfaction are. Mostly	We know what our customers value most about our company/product, and what their primary areas of dissatisfaction are. Completely
We have developed a messaging strategy for each of our priority target segments.	We have developed a messaging strategy for each of our priority target segments. Not at all	We have developed a messaging strategy for each of our priority target segments. Partially	We have developed a messaging strategy for each of our priority target segments. Mostly	We have developed a messaging strategy for each of our priority target segments. Completely
We have identified all customer touch points and have brand guidelines and procedures that ensure customer interactions always deliver our brand promise across all channels.	We have identified all customer touch points and have brand guidelines and procedures that ensure customer interactions always deliver our brand promise across all channels. Not at all	We have identified all customer touch points and have brand guidelines and procedures that ensure customer interactions always deliver our brand promise across all channels. Partially	We have identified all customer touch points and have brand guidelines and procedures that ensure customer interactions always deliver our brand promise across all channels. Mostly	We have identified all customer touch points and have brand guidelines and procedures that ensure customer interactions always deliver our brand promise across all channels. Completely
All our marketing communications include a call to action and we have a measurable goal for each communication piece.	All our marketing communications include a call to action and we have a measurable goal for each communication piece. Not at all	All our marketing communications include a call to action and we have a measurable goal for each communication piece. Partially	All our marketing communications include a call to action and we have a measurable goal for each communication piece. Mostly	All our marketing communications include a call to action and we have a measurable goal for each communication piece. Completely
We have a process in place to measure how well and consistently we communicate key brand messages and deliver on our brand promise.	We have a process in place to measure how well and consistently we communicate key brand messages and deliver on our brand promise. Not at all	We have a process in place to measure how well and consistently we communicate key brand messages and deliver on our brand promise. Partially	We have a process in place to measure how well and consistently we communicate key brand messages and deliver on our brand promise. Mostly	We have a process in place to measure how well and consistently we communicate key brand messages and deliver on our brand promise. Completely

Not at all

Partially

Mostly

Completely

The strategic approach for our brand is focused on a single core idea and we have defined a unique value position for our brand.

The strategic approach for our brand is focused on a single core idea and we have defined a unique value position for our brand. Not at all

The strategic approach for our brand is focused on a single core idea and we have defined a unique value position for our brand. Partially

The strategic approach for our brand is focused on a single core idea and we have defined a unique value position for our brand. Mostly

The strategic approach for our brand is focused on a single core idea and we have defined a unique value position for our brand. Completely

All our marketing communications and creative assets are designed based on our strategic approach and brand promise.

All our marketing communications and creative assets are designed based on our strategic approach and brand promise. Not at all

All our marketing communications and creative assets are designed based on our strategic approach and brand promise. Partially

All our marketing communications and creative assets are designed based on our strategic approach and brand promise. Mostly

All our marketing communications and creative assets are designed based on our strategic approach and brand promise. Completely

Our brand promise is well articulated and we deliver on it in all channels at all times.

Our brand promise is well articulated and we deliver on it in all channels at all times. Not at all

Our brand promise is well articulated and we deliver on it in all channels at all times. Partially

Our brand promise is well articulated and we deliver on it in all channels at all times. Mostly

Our brand promise is well articulated and we deliver on it in all channels at all times. Completely

Our marketing communications speak to our benefit to customers and are developed with the customers’ perspective in mind.

Our marketing communications speak to our benefit to customers and are developed with the customers’ perspective in mind. Not at all

Our marketing communications speak to our benefit to customers and are developed with the customers’ perspective in mind. Partially

Our marketing communications speak to our benefit to customers and are developed with the customers’ perspective in mind. Mostly

Our marketing communications speak to our benefit to customers and are developed with the customers’ perspective in mind. Completely

We have defined our target market and developed market segments and profiles.

We have defined our target market and developed market segments and profiles. Not at all

We have defined our target market and developed market segments and profiles. Partially

We have defined our target market and developed market segments and profiles. Mostly

We have defined our target market and developed market segments and profiles. Completely

We know what our customers value most about our company/product, and what their primary areas of dissatisfaction are.

We know what our customers value most about our company/product, and what their primary areas of dissatisfaction are. Not at all

We know what our customers value most about our company/product, and what their primary areas of dissatisfaction are. Partially

We know what our customers value most about our company/product, and what their primary areas of dissatisfaction are. Mostly

We know what our customers value most about our company/product, and what their primary areas of dissatisfaction are. Completely

We have developed a messaging strategy for each of our priority target segments.

We have developed a messaging strategy for each of our priority target segments. Not at all

We have developed a messaging strategy for each of our priority target segments. Partially

We have developed a messaging strategy for each of our priority target segments. Mostly

We have developed a messaging strategy for each of our priority target segments. Completely

We have identified all customer touch points and have brand guidelines and procedures that ensure customer interactions always deliver our brand promise across all channels.

We have identified all customer touch points and have brand guidelines and procedures that ensure customer interactions always deliver our brand promise across all channels. Not at all

We have identified all customer touch points and have brand guidelines and procedures that ensure customer interactions always deliver our brand promise across all channels. Partially

We have identified all customer touch points and have brand guidelines and procedures that ensure customer interactions always deliver our brand promise across all channels. Mostly

We have identified all customer touch points and have brand guidelines and procedures that ensure customer interactions always deliver our brand promise across all channels. Completely

All our marketing communications include a call to action and we have a measurable goal for each communication piece.

All our marketing communications include a call to action and we have a measurable goal for each communication piece. Not at all

All our marketing communications include a call to action and we have a measurable goal for each communication piece. Partially

All our marketing communications include a call to action and we have a measurable goal for each communication piece. Mostly

All our marketing communications include a call to action and we have a measurable goal for each communication piece. Completely

We have a process in place to measure how well and consistently we communicate key brand messages and deliver on our brand promise.

We have a process in place to measure how well and consistently we communicate key brand messages and deliver on our brand promise. Not at all

We have a process in place to measure how well and consistently we communicate key brand messages and deliver on our brand promise. Partially

We have a process in place to measure how well and consistently we communicate key brand messages and deliver on our brand promise. Mostly

We have a process in place to measure how well and consistently we communicate key brand messages and deliver on our brand promise. Completely

plusMTL Brand Strategy Self-Assessment

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Question Title

* How well do each of the following statements describe your company/organization/brand?