Learner Assessment: Enduring Activity
"Get found, trusted, and recommended: AI search & SEO strategies to win with your audience"

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Thank you for watching the webinar. This learner assessment follows the latest requirements from the Commission on Dietetic Registration to assess the extent of learners’ understanding/comprehension of the educational content.

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* 1. Please enter your name

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* 2. Please enter your email address

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* 3. Which of the following best describes the primary difference between general SEO and local SEO?

General SEO focuses only on national Google Business Profiles, while local SEO focuses only on local Google Business Profiles.

General SEO targets nationwide ranking on broad keywords, while local SEO captures searches with geographic or “near me” intent.

General SEO is only useful for media dietitians, while local SEO is only useful for in-person practices.

General SEO produces better conversion than local SEO.

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* 4. According to Courtney's presentation, what percentage of all Google searches have local intent?

16%

32%

46%

77%

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* 5. Which three factors does Google use to rank local results?

Relevance, distance, and prominence

Speed, schema, and social media followers

Reviews, backlinks, and paid ads

Keywords, images, and email subscribers

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* 6. According to Andy's presentation, when does AI search the web? (Select all that apply)

When the user wants detailed information.

When the user wants timely information.

When the user wants sources they can check.

When the user wants high-stakes information.

When the user asks simple yes/no questions

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* 7. Why does a Google Business Profile still matter in the AI search era?

It replaces the need for a website.

It is structured business data that AI systems treat as a source of truth.

It only affects Google Maps and has no impact on AI recommendations.

It is only useful for practices with a physical office.

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* 8. When choosing a primary Google Business Profile category, what best practices should dietitians follow? (Select all that apply)

Choose the category that sounds most authoritative.

Choose as many primary categories as possible.

Choose from Dietitian, Nutritionist, or Health Consultant based on actual services.

Use a category that competitors use, even if it does not match your services.

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* 9. Which of the following are recommended best practices for the Google Business Profile Services section? Select all that apply.

List every service as a distinct entry.

Use exact language patients search for.

List your services in one paragraph to keep the profile concise.

Add a description for each service.

Match each service entry to a dedicated page on your website.

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* 10. What does NAP stand for in local SEO citation management?

Name, Authority, Profile

Niche, Audience, Platform

Nutrition, Access, Practice

Name, Address, Phone

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* 11. What key principle does Andy remind us about when it comes to SEO, conversion optimization, and AI optimization?

Traditional SEO no longer matters because AI has replaced it.

What is good for traditional SEO is good for AI visibility, and what is good for conversion optimization is good for AI recommendations.

Conversion optimization matters for humans but not for AI systems.

SEO matters only for traditional searches and AI optimization matters only for AI tools.

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* 12. According to the presentation, what should an on-site AI optimization audit evaluate? (Select all that apply)

What the company does

Who the target customers are

Typical buyer roles or personas

Geographic focus

Trust indicators such as logos, certifications, awards, or press

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* 13. What is schema?

A label system that tells AIs and search engines what things are, not just what they look like.

A design style used to make websites more visually appealing.

A social media posting format.

A type of testimonial carousel.

The code that formats what your website will look like to visitors.

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* 14. Who can benefit from local SEO strategy? (Select all that apply)

Private practice dietitians with in-person or hybrid practices

Media, speaking, or brand partnership-focused dietitians

Dietitians seeking thought leadership visibility

Virtual or multi-state telehealth dietitians

Early career dietitians looking to create an authoritative profile that follows them across jobs and careers

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* 15. Which signals now help build AI confidence in local search prominence? Select all that apply.

Review velocity

Platform diversity

Citation consistency

Random keyword stuffing

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* 16. For dietitians that want media, speaking, and/or brand partnership visibility, which digital/website proof points are recommended? (Select all that apply)

Speaker page

Media kit or press page

Partnership inquiry form

Consistent bio across platforms

A generic contact page

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Learner Assessment: Enduring Activity"Get found, trusted, and recommended: AI search & SEO strategies to win with your audience"

Question Title

* 1. Please enter your name

Question Title

* 2. Please enter your email address

Question Title

* 3. Which of the following best describes the primary difference between general SEO and local SEO?

Question Title

* 4. According to Courtney's presentation, what percentage of all Google searches have local intent?

Question Title

* 5. Which three factors does Google use to rank local results?

Question Title

* 6. According to Andy's presentation, when does AI search the web? (Select all that apply)

Question Title

* 7. Why does a Google Business Profile still matter in the AI search era?

Question Title

* 8. When choosing a primary Google Business Profile category, what best practices should dietitians follow? (Select all that apply)

Question Title

* 9. Which of the following are recommended best practices for the Google Business Profile Services section? Select all that apply.

Question Title

* 10. What does NAP stand for in local SEO citation management?

Question Title

* 11. What key principle does Andy remind us about when it comes to SEO, conversion optimization, and AI optimization?

Question Title

* 12. According to the presentation, what should an on-site AI optimization audit evaluate? (Select all that apply)

Question Title

* 13. What is schema?

Question Title

* 14. Who can benefit from local SEO strategy? (Select all that apply)

Question Title

* 15. Which signals now help build AI confidence in local search prominence? Select all that apply.

Question Title

* 16. For dietitians that want media, speaking, and/or brand partnership visibility, which digital/website proof points are recommended? (Select all that apply)

Learner Assessment: Enduring Activity
"Get found, trusted, and recommended: AI search & SEO strategies to win with your audience"