First of all, thank you. We know there have been many surveys sent your way recently and we appreciate the time you have invested in providing feedback. The following questions are focused on future opportunities and the potential the NT has in attracting and growing visitation.

Through the recent Visitor Economy Strategy 2032 consultation, our industry gave clear, practical feedback on the structural challenges we face. We heard you loud and clear, and those operational notes are actively shaping marketing and organisation-wide action plans. Now, we need to focus on our brand story.

We are launching a tourism brand refresh to capitalise on the opportunity to grow our visitation and fulfil the potential of the Territory to be a world-renowned destination brand.

Your voice matters in this process. To build a narrative that feels true to locals and compelling to visitors, we need your real stories, personal anecdotes, and on-the-ground insights. We will share collective findings with you at our upcoming brand refresh Roadshow sessions (w/c 20 July).

We suggest allowing about 8 - 10 minutes to provide your input. Thank you, again, for your participation.
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