Generative AI's Impact on Marketing Agencies and Their Clients |
In recent years, the development of generative AI has reshaped many industries and processes. It has progressed from being a mere tool to a transformative force, from automating content generation to refining customer engagement techniques.
As the technology continues to evolve, it is important to understand its impact on the dynamics between marketing service providers and their clients. How are agencies adapting to incorporate generative AI? Are clients receptive to this new approach? This survey seeks to gather insights from two major groups: agencies integrating generative AI into their services, and businesses employing these AI-enhanced marketing strategies (alone or through the agencies). Our objective is to collect diverse opinions, expectations, and concerns about generative AI's role in marketing.
We invite both agencies and their clients to contribute their experiences and viewpoints through this survey. Your input will help in building a comprehensive understanding of generative AI's influence in shaping marketing's future.
About This Survey
This research in partnership with Databox and Jasper.ai aims to gather insights specifically from marketing agencies and companies (whether or not currently utilizing agency services). The findings will be published on our blog and social media platforms.
Survey Structure
- First Section: We request demographic information to segment and analyze the data effectively. We'll also ask for your contact details to share the final report and appropriately quote you if you respond to the open-ended questions.
- Second Section: Consists of multiple-choice questions. Responses will be anonymized and shared in aggregate. Your individual answers will remain confidential.
- Third Section: At the survey's end, you have the option to answer open-ended questions. If you choose to do so, we may quote you in our report with a link to your website.
Upon completion, you'll be redirected to the aggregated, anonymous results published on Benchmark Groups. By signing up for free, you can anonymously compare your company's performance against similar entities.