DVB survey on Object-Based Media

The DVB Project is undertaking a study mission to gain insight and to collect use cases for the uses and applications of Object-Based Media (OBM), a term that covers the delivery of multiple elements (objects) that are related to the same programme/content. In DVB systems today there are specific solutions and specifications for carrying the most common objects, but these are only designed for that single, specific purpose (such as carrying subtitles) and are not normally used for other purposes.

Some objects may be seen as the default content, such as the standard audio or video, while other individual objects might be considered to be additions, such as accessibility elements like audio description/signing/subtitles or an alternative language.

Further additional elements that can be added to the playback and that are related to the service (cast and crew information, synopsis, still image or video trailer) can be defined and treated as objects. Today, most programmes contain at least two additional objects (e.g. audio description, subtitles) but many already contain several more (such as visual signing, director's commentary, additional graphics, EPG links, trailers and references to online information).

The DVB OBM study mission is examining how objects are being used in the industry and determining:

a) how existing specifications cover the use cases for carrying programming with multiple objects, and

b) whether there are commercial drivers that will justify further standardization by DVB.

The following questionnaire seeks to poll respondents to understand which use cases for OBM are in use today and which may soon need to be supported.

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* 1. Company name

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* 2. Submitter name

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* 3. What does your organization do? (check all that apply)

Content creator

Platform aggregator/distributor

Linear broadcaster

Linear OTT supplier

Non-linear content provider

Infrastructure provider

Technology vendor

CE vendor

Regulator

Other (please specify)

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* 4. Consumer adoption:
Considering that OBM allows the user to have a tailored experience (in an active manner by directly making selections, or passively by allowing selections to be made based on known preferences), how do you see consumers adopting the concept of tailoring media consumption for their own media experience rather than just have the default creatively constructed programme?

Will fully embrace all opportunities to have a personalized experience

Will embrace simple viewing choices and automatic personalization

May embrace some additional flexibility and basic personalization

Will not embrace

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* 5. Branching narratives:
Some established OTT platforms support and offer limited programming with branching narratives (where the user is provided with options to navigate through the content e.g. news stories, or alternative endings). Does your organization consider programming with branching narratives (alternative paths) as being important to the future content delivery?

Yes

Maybe

For trials/POC only

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* 6. Additional or alternative layers:
Some platforms can support and offer some programming with additional or alternative layers such as optional graphics or additional audio tracks (where the user is provided with options to select their most favoured, tailored experience). Does your organization consider programming with multiple elements/objects as being important to the future of content delivery (e.g alternative or additional languages/commentators/graphics layers/audio tracks/camera angles?

Yes

Maybe

For POC/Trials only

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* 7. Support for layered elements:
For programming today, in addition to the base elements of main audio and video, which of the following layered elements do you support the delivery of or will you wish to support?

	Always	Sometimes	Never	Only on own some applications
Audio description	Audio description Always	Audio description Sometimes	Audio description Never	Audio description Only on own some applications
Alternative audio tracks (e.g.languages)	Alternative audio tracks (e.g.languages) Always	Alternative audio tracks (e.g.languages) Sometimes	Alternative audio tracks (e.g.languages) Never	Alternative audio tracks (e.g.languages) Only on own some applications
Graphics overlay	Graphics overlay Always	Graphics overlay Sometimes	Graphics overlay Never	Graphics overlay Only on own some applications
Haptics tracks	Haptics tracks Always	Haptics tracks Sometimes	Haptics tracks Never	Haptics tracks Only on own some applications
Signing / signer on the screen	Signing / signer on the screen Always	Signing / signer on the screen Sometimes	Signing / signer on the screen Never	Signing / signer on the screen Only on own some applications
Alternative / PIP video	Alternative / PIP video Always	Alternative / PIP video Sometimes	Alternative / PIP video Never	Alternative / PIP video Only on own some applications
Alternate tailored trims such as “airline versions”, younger rated versions	Alternate tailored trims such as “airline versions”, younger rated versions Always	Alternate tailored trims such as “airline versions”, younger rated versions Sometimes	Alternate tailored trims such as “airline versions”, younger rated versions Never	Alternate tailored trims such as “airline versions”, younger rated versions Only on own some applications
Tops and tails such as alternate introduction and end credits	Tops and tails such as alternate introduction and end credits Always	Tops and tails such as alternate introduction and end credits Sometimes	Tops and tails such as alternate introduction and end credits Never	Tops and tails such as alternate introduction and end credits Only on own some applications

Other (please specify)

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* 8. Additional elements:
Many OTT platforms today provide methods to find out more about the content, e.g. which characters or actors are in the scene, additional player stats etc. For programming today, which of the following additional elements do you commonly support or deliver?

	Always	Sometimes	Never
Trailers	Trailers Always	Trailers Sometimes	Trailers Never
Real time scene info	Real time scene info Always	Real time scene info Sometimes	Real time scene info Never
Cast and crew information	Cast and crew information Always	Cast and crew information Sometimes	Cast and crew information Never
EPG entry	EPG entry Always	EPG entry Sometimes	EPG entry Never
Additional data (e.g. sports betting information)	Additional data (e.g. sports betting information) Always	Additional data (e.g. sports betting information) Sometimes	Additional data (e.g. sports betting information) Never
Player statistics (for sports)	Player statistics (for sports) Always	Player statistics (for sports) Sometimes	Player statistics (for sports) Never
Social media content	Social media content Always	Social media content Sometimes	Social media content Never
Still images	Still images Always	Still images Sometimes	Still images Never

Other (please specify)

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* 9. Benefits of OBM:
How important do you consider OBM in bringing benefits to viewers?

	Not at all important	Not so important	Somewhat important	Very important	Extremely important
Accessibility	Accessibility Not at all important	Accessibility Not so important	Accessibility Somewhat important	Accessibility Very important	Accessibility Extremely important
Personalization	Personalization Not at all important	Personalization Not so important	Personalization Somewhat important	Personalization Very important	Personalization Extremely important
Additional language / alternative audio	Additional language / alternative audio Not at all important	Additional language / alternative audio Not so important	Additional language / alternative audio Somewhat important	Additional language / alternative audio Very important	Additional language / alternative audio Extremely important
Alternative / PIP video	Alternative / PIP video Not at all important	Alternative / PIP video Not so important	Alternative / PIP video Somewhat important	Alternative / PIP video Very important	Alternative / PIP video Extremely important
Graphics overlay	Graphics overlay Not at all important	Graphics overlay Not so important	Graphics overlay Somewhat important	Graphics overlay Very important	Graphics overlay Extremely important
Branching narratives/alternative paths through the content	Branching narratives/alternative paths through the content Not at all important	Branching narratives/alternative paths through the content Not so important	Branching narratives/alternative paths through the content Somewhat important	Branching narratives/alternative paths through the content Very important	Branching narratives/alternative paths through the content Extremely important
Programme and scene information (links, cast, crew, who's in the scene, product placement info, etc,)	Programme and scene information (links, cast, crew, who's in the scene, product placement info, etc,) Not at all important	Programme and scene information (links, cast, crew, who's in the scene, product placement info, etc,) Not so important	Programme and scene information (links, cast, crew, who's in the scene, product placement info, etc,) Somewhat important	Programme and scene information (links, cast, crew, who's in the scene, product placement info, etc,) Very important	Programme and scene information (links, cast, crew, who's in the scene, product placement info, etc,) Extremely important

Other (please specify)

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* 10. Commercial benefits by genre:
How commercially beneficial do you consider OBM could be to each of these types of content?

	Not at all beneficial	Not so beneficial	Somewhat beneficial	Very beneficial	Extremely beneficial
Sports	Sports Not at all beneficial	Sports Not so beneficial	Sports Somewhat beneficial	Sports Very beneficial	Sports Extremely beneficial
Movies	Movies Not at all beneficial	Movies Not so beneficial	Movies Somewhat beneficial	Movies Very beneficial	Movies Extremely beneficial
News	News Not at all beneficial	News Not so beneficial	News Somewhat beneficial	News Very beneficial	News Extremely beneficial
Entertainment	Entertainment Not at all beneficial	Entertainment Not so beneficial	Entertainment Somewhat beneficial	Entertainment Very beneficial	Entertainment Extremely beneficial
Documentaries	Documentaries Not at all beneficial	Documentaries Not so beneficial	Documentaries Somewhat beneficial	Documentaries Very beneficial	Documentaries Extremely beneficial
Specialist programmes	Specialist programmes Not at all beneficial	Specialist programmes Not so beneficial	Specialist programmes Somewhat beneficial	Specialist programmes Very beneficial	Specialist programmes Extremely beneficial

Other (please specify)

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* 11. Object rendering:
Thinking of the commercial benefits to your organization in terms of quality of service to viewers, where should objects ideally be rendered?

Production (each version of the programme is finalized in production and delivered as a separate programme version - minimal personalization)

Cloud/Edge (Multiple programme elements/object are stored in the cloud, which renders and provides with the most suitable version to the viewer - full personalization)

Receiver (All selected elements are delivered to each viewer and their receiving device renders and displays the programme - full personalization)

Service/event-dependent

Comments

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* 12. Industry investment in OBM:
Recognizing that an industry shift to OBM would require a significant amount of investment in upgrading, modifying and reconfiguration to broadcast systems and workflows, how important do you think these different drivers would be?

	Not at all important	Not so important	Somewhat important	Very important	Extremely important
Concerted information / publicity campaign driving user demand	Concerted information / publicity campaign driving user demand Not at all important	Concerted information / publicity campaign driving user demand Not so important	Concerted information / publicity campaign driving user demand Somewhat important	Concerted information / publicity campaign driving user demand Very important	Concerted information / publicity campaign driving user demand Extremely important
Industry collaboration and agreement in advance	Industry collaboration and agreement in advance Not at all important	Industry collaboration and agreement in advance Not so important	Industry collaboration and agreement in advance Somewhat important	Industry collaboration and agreement in advance Very important	Industry collaboration and agreement in advance Extremely important
One or more individual broadcast entities deciding that their organization would benefit commercially	One or more individual broadcast entities deciding that their organization would benefit commercially Not at all important	One or more individual broadcast entities deciding that their organization would benefit commercially Not so important	One or more individual broadcast entities deciding that their organization would benefit commercially Somewhat important	One or more individual broadcast entities deciding that their organization would benefit commercially Very important	One or more individual broadcast entities deciding that their organization would benefit commercially Extremely important
Regulation	Regulation Not at all important	Regulation Not so important	Regulation Somewhat important	Regulation Very important	Regulation Extremely important
Availability of standards	Availability of standards Not at all important	Availability of standards Not so important	Availability of standards Somewhat important	Availability of standards Very important	Availability of standards Extremely important

Comments

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* 13. Benefits to you organization - OTT/IP:
If standards for the delivery of OBM (via OTT ) were to become available within the next one to two years, when would these be of most commercial interest and benefit to your organization?

Now

As soon as they are available

Within the next three to five years

Within the next five to ten years

Never

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* 14. Benefits to you organization - Traditional Broadcast/TS:
If standards for the delivery of OBM for broadcast were to become available within the next one to two years, when would these be of most commercial interest and benefit to your organization? ?

Now

As soon as they are available

Within the next three to five years

Within the next five to ten years

Never

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* 15. Any additional comments?

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* 16. Publication:
Do you agree to add the provided information including your company name to an output document?

in DVB internal and public document

in DVB internal document only

only provided for CM-SM-OBM information; not to be added to output doc

Other

Other (please specify)

DVB survey on Object-Based Media

Question Title

* 1. Company name

Question Title

* 2. Submitter name

Question Title

* 3. What does your organization do? (check all that apply)

Question Title

Question Title

Question Title

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* 7. Support for layered elements:For programming today, in addition to the base elements of main audio and video, which of the following layered elements do you support the delivery of or will you wish to support?

Question Title

* 8. Additional elements:Many OTT platforms today provide methods to find out more about the content, e.g. which characters or actors are in the scene, additional player stats etc. For programming today, which of the following additional elements do you commonly support or deliver?

Question Title

* 9. Benefits of OBM:How important do you consider OBM in bringing benefits to viewers?

Question Title

* 10. Commercial benefits by genre:How commercially beneficial do you consider OBM could be to each of these types of content?

Question Title

* 11. Object rendering:Thinking of the commercial benefits to your organization in terms of quality of service to viewers, where should objects ideally be rendered?

Question Title

* 12. Industry investment in OBM:Recognizing that an industry shift to OBM would require a significant amount of investment in upgrading, modifying and reconfiguration to broadcast systems and workflows, how important do you think these different drivers would be?

Question Title

* 13. Benefits to you organization - OTT/IP:If standards for the delivery of OBM (via OTT ) were to become available within the next one to two years, when would these be of most commercial interest and benefit to your organization?

Question Title

* 14. Benefits to you organization - Traditional Broadcast/TS:If standards for the delivery of OBM for broadcast were to become available within the next one to two years, when would these be of most commercial interest and benefit to your organization? ?

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* 15. Any additional comments?

Question Title

* 16. Publication:Do you agree to add the provided information including your company name to an output document?

* 7. Support for layered elements:
For programming today, in addition to the base elements of main audio and video, which of the following layered elements do you support the delivery of or will you wish to support?

* 8. Additional elements:
Many OTT platforms today provide methods to find out more about the content, e.g. which characters or actors are in the scene, additional player stats etc. For programming today, which of the following additional elements do you commonly support or deliver?

* 9. Benefits of OBM:
How important do you consider OBM in bringing benefits to viewers?

* 10. Commercial benefits by genre:
How commercially beneficial do you consider OBM could be to each of these types of content?

* 11. Object rendering:
Thinking of the commercial benefits to your organization in terms of quality of service to viewers, where should objects ideally be rendered?

* 12. Industry investment in OBM:
Recognizing that an industry shift to OBM would require a significant amount of investment in upgrading, modifying and reconfiguration to broadcast systems and workflows, how important do you think these different drivers would be?

* 13. Benefits to you organization - OTT/IP:
If standards for the delivery of OBM (via OTT ) were to become available within the next one to two years, when would these be of most commercial interest and benefit to your organization?

* 14. Benefits to you organization - Traditional Broadcast/TS:
If standards for the delivery of OBM for broadcast were to become available within the next one to two years, when would these be of most commercial interest and benefit to your organization? ?

* 16. Publication:
Do you agree to add the provided information including your company name to an output document?