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Warehouse Club Industry Survey - 2023

Thank you for taking the time to respond to the 2023 Warehouse Club Industry Survey. All responses are anonymous. The deadline for responding is October 4, 2023 and the results will be published in the October 13, 2023 issue of Warehouse Club Focus.

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* 1. Based on annual revenues, is your company small ($0-$100 m), medium ($100 - $500 m) or large ($500 m +)?

Small ($0-$100 million)

Medium ($100-$500 million)

Large ($500 million +)

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* 2. Which of the following categories best describes your business?

Food Manufacturer

Non-Food Manufacturer

Manufacturer Representative

Packaging/Design Company

Club Buyer/Employee

Other

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* 3. What is the most important program attribute to a BJ's, Costco, Cost-U-Less, PriceSmart and Sam's Club buyer? WCF will consider price (the club cost to purchase an item) and value (member savings compared to purchasing the product elsewhere) as two different attributes.

BJ's -

Costco -

Cost-U-Less -

PriceSmart -

Sam's Club -

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* 4. What is the typical merchandise gross margin at each club operator?

BJ's -

Costco -

Cost-U-Less -

PriceSmart -

Sam's Club -

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* 5. How would you rate Costco's focus on product quality?

Very Important - Product quality is #1 for Costco.

Fairly Important - Product quality is not the most important part of a program but among the top two considerations.

Important - Product quality along with several other attributes are equally considered.

Slightly Important - Product quality importance has fallen behind several other attributes.

Not Important - Product quality is not a consideration for Costco.

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* 6. Has your company advertised products online with the Member Access Platform (MAP) at Sam's Club and what was your company's experience and results?

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* 7. Excluding promotional events, can you comment on your company's YTD UNIT SALES trends with Sam's Club in comparison to the same period last year?

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* 8. Can you provide an example of an item that was successfully downsized at Costco and what strategy was used to reduce the size? For example: Was the cost/unit of measure maintained? Was the item downsized and changed like being converted to organic? Was the product downsized but the absolute price maintained?

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* 9. If your company has utilized roadshows or special events, what has been your experience and results?

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* 10. In terms of your company's overall club business, how much is driven by promotional/marketing funds compared to new product development or existing product enhancement?

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* 11. Are club buyers, currently, focusing more on the quality aspect of items or other value features such as price, package size or bonus items?

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* 12. What changes have you seen from BJ's in terms of buying philosophy, overall strategy or general observations and how have those changes influenced its performance?