Have B2B Companies Changed Their Approach to Marketing and How? |
In B2B marketing, the only constant is change. From the adoption of emerging technologies to the shift in consumer behavior, B2B companies are continually reevaluating and adjusting their marketing strategies. Recent years have seen significant transformations in how marketing is approached, with innovative tactics reshaping the landscape. This evolution is not just a response to technological advancements but also a strategic realignment to meet the changing demands of a highly competitive market.
This survey seeks to explore these transformations. Our objective is to understand the current trends, strategies, and methodologies that are defining the new era of B2B marketing and to gather insights into how companies are adapting their marketing practices in response to the latest industry developments.
About this survey
This research by Databox and Scribewise aims to gather insights from B2B businesses, specifically management consulting, SaaS, insurance, financial services. We are primarily targeting mid-sized companies, with revenue between $10 million and $100 million.
Survey Structure
This survey seeks to explore these transformations. Our objective is to understand the current trends, strategies, and methodologies that are defining the new era of B2B marketing and to gather insights into how companies are adapting their marketing practices in response to the latest industry developments.
About this survey
This research by Databox and Scribewise aims to gather insights from B2B businesses, specifically management consulting, SaaS, insurance, financial services. We are primarily targeting mid-sized companies, with revenue between $10 million and $100 million.
Survey Structure
- First Section: We request demographic information to segment and analyze the data effectively. We'll also ask for your contact details to share the final report and appropriately quote you if you respond to the open-ended questions.
- Second Section: Consists of multiple-choice questions. Responses will be anonymized and shared in aggregate. Your individual answers will remain confidential.
- Third Section: At the survey's end, you have the option to answer an open-ended question. If you choose to do so, we may quote you in our report with a link to your website.
Upon completion, you'll be redirected to the aggregated, anonymous results published on Benchmark Groups. By signing up for free, you can anonymously compare your company's performance against similar entities.