The State of B2B Content Creation: Navigating the Future of In-House Marketing Innovation |
In the rapidly changing B2B marketing landscape, the challenge of effectively integrating in-house content creators is a common pain point for many organizations.
This survey is designed to gather insights on the use and impact of internal influencers in marketing strategies. We aim to uncover the most effective content types and channels, understand budgetary trends, and predict future developments in B2B content creation. Your participation will help identify best practices and guide strategies to optimize the role of in-house creators in the business sector.
About this survey
This research by Databox and Robert Katai aims to gather insights from B2B marketers, founders, entrepreneurs, CMOs, and marketing managers who are responsible for marketing, business growth, content creation and distribution.
Survey Structure
This survey is designed to gather insights on the use and impact of internal influencers in marketing strategies. We aim to uncover the most effective content types and channels, understand budgetary trends, and predict future developments in B2B content creation. Your participation will help identify best practices and guide strategies to optimize the role of in-house creators in the business sector.
About this survey
This research by Databox and Robert Katai aims to gather insights from B2B marketers, founders, entrepreneurs, CMOs, and marketing managers who are responsible for marketing, business growth, content creation and distribution.
Survey Structure
- First Section: We request demographic information to segment and analyze the data effectively. We'll also ask for your contact details to share the final report and appropriately quote you if you respond to the open-ended questions.
- Second Section: Consists of multiple-choice questions. Responses will be anonymized and shared in aggregate. Your individual answers will remain confidential.
- Third Section: At the survey's end, you have the option to answer an open-ended question. If you choose to do so, we may quote you in our report with a link to your website.
Upon completion, you'll be redirected to the aggregated, anonymous results published on Benchmark Groups. By signing up for free, you can anonymously compare your company's performance against similar entities.