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1. Our elevator pitch is strong enough to grab a prospect’s attention in fewer than 30 seconds. (Required.)

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2. Our messaging is clear enough that the 2-3 most salient points stick in a prospect’s mind a day later. (Required.)

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3. Our tagline pushes the limits – not so much that it would turn off potential customers, but enough that it forces them to think more deeply about its meaning. (Required.)

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4. In just a few words, our tagline would give a cold prospect a good idea of the value our business offers. (Required.)

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5. Our core elevator pitch makes my company’s benefits clear, no matter which target industry the prospect reading it works in. (Required.)

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6. We have messaging that clearly defines value propositions for each of our target industries, and our sales team understands how to gear their message by industry when necessary. (Required.)

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7. We have defined a position our company can own (e.g. we’re the “future-forward” company, or the “simplicity” company) and our messaging is built around it. (Required.)

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8. Our tagline and/or elevator pitch clearly highlights our competitive differentiators. (Required.)

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9. Our messaging and branding couldn’t be mistaken for another company, even one in a completely different industry. (Required.)

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10. Our message doesn’t underpromise OR overpromise our capabilities. (Required.)

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11. We stress tested our messaging with customers, to ensure they believe it and agree with it, before we took it live. (Required.)

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12. We have a wealth of collateral (sales sheets, case studies, testimonials etc.) with data to back up the promises we make in our message. (Required.)

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13. We re-revaluate our messaging each year to ensure it’s still aligned with our market positioning. (Required.)

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14. We roll out new messaging the same way we would roll out a new product – with a video, sales collateral, employee town hall/webinar, etc. (Required.)

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15. We appoint messaging “evangelists” throughout the organization to ensure each department understands how the messaging relates to them and their role in the business. (Required.)

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16. To see your initial results from the assessment, please enter your name and email below. (Required.)

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