NCA Convention 2027 Topic Interest Survey

NCA is beginning education planning for the 2027 Convention and would like your input on the topics that would be most valuable to you and your organization. For 2027, we are focused on building a practical, business-relevant breakout program that helps coffee professionals make better decisions in a complex market environment.

This short survey should take only a few minutes. Your feedback will help us validate priority topic areas and identify timely issues we may not yet be capturing.

Question Title

1. Which best describes your role in the coffee industry?

Roaster

Trader

Importer/exporter

Manufacturer

Packager

Retailer/foodservice

Equipment or technology provider

Logistics/supply chain

Legal/regulatory/compliance

Research/consumer insights

Sustainability/certification

Other (please specify)

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2. Have you attended an NCA Convention before?

Yes

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3. What would be your primary reason for attending or considering the 2027 NCA Convention?

Networking

Private business meetings

Education/sessions

Staying informed on industry issues

Meeting customers, suppliers, or partners

Evaluating products, services, or vendors

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4. What are the top 3 challenges your business faces and will continue to face in 2027? (be as specific as possible)

Challenge 1

Challenge 2

Challenge 3

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5. Which 2027 Convention topic areas would be most valuable to you? (Select up to 3)

Commodity Markets & Forecasting: Pricing, volatility, supply/demand, macroeconomics, commodity markets, forecasting, coffee market outlooks

Regulatory & Risk: Tariffs, labeling, litigation, compliance, food safety, packaging regulation, traceability, legal risk

Supply Chain & Logistics: Ports, freight, trucking, warehousing, intermodal, procurement, origin logistics, supply resilience

Consumer Trends & Category Growth: RTD, cold coffee, single serve, private label, instant, decaf, younger consumers, retail/foodservice trends

Innovation & Operations: AI, automation, equipment, manufacturing, packaging, quality, data systems, operational efficiency

Origin, Sourcing, Experiential: Origin insights, sourcing strategy, producer perspectives, green coffee quality, sensory education, and experiential learning tied to coffee origin and product differentiation

Sustainability & Environmental Impact: Climate risk, waste reduction, environmental accountability

Question Title

6. Of the topic areas you selected, which ONE should be the highest priority for the 2027 Convention?

Commodity Markets & Forecasting

Regulatory & Risk

Supply Chain & Logistics

Consumer Trends & Category Growth

Innovation & Operations

Sustainability and Environmental Impact

Other (please specify)

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7. What specific issue within your top priority area you selected in Q6 would you most want addressed? (Examples: managing coffee price volatility, cold coffee growth, etc)

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8. What would make a breakout session worth attending instead of using that time for networking or private meetings? (Select up to 3)

Highly timely topic

Clear business impact

Practical takeaways

Strong speaker credibility

New data or research

Opportunity to ask questions

Opportunity to discuss with peers

Relevance to my company’s current challenges

Other (please specify)

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9. Are there any other specific topics, issues, or session ideas NCA should consider for the 2027 Convention?

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10. We’re exploring potential activities and community engagement opportunities for the 2027 Convention. Please share any suggestions you have, such as: Interactive event activities (e.g., photo booth, golf simulator, etc.) / Community or charitable initiatives (e.g., partnerships, volunteer opportunities, donation drives) / Other creative ideas you’d like to see included.

NCA Convention 2027 Topic Interest Survey

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* 1. Which best describes your role in the coffee industry?

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* 2. Have you attended an NCA Convention before?

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* 3. What would be your primary reason for attending or considering the 2027 NCA Convention?

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* 4. What are the top 3 challenges your business faces and will continue to face in 2027? (be as specific as possible)

Question Title

* 5. Which 2027 Convention topic areas would be most valuable to you? (Select up to 3)

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* 6. Of the topic areas you selected, which ONE should be the highest priority for the 2027 Convention?

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* 7. What specific issue within your top priority area you selected in Q6 would you most want addressed? (Examples: managing coffee price volatility, cold coffee growth, etc)

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* 8. What would make a breakout session worth attending instead of using that time for networking or private meetings? (Select up to 3)

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* 9. Are there any other specific topics, issues, or session ideas NCA should consider for the 2027 Convention?

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* 11. Any final comments about how NCA can make the 2027 Convention education program more valuable?

1. Which best describes your role in the coffee industry?

2. Have you attended an NCA Convention before?

3. What would be your primary reason for attending or considering the 2027 NCA Convention?

4. What are the top 3 challenges your business faces and will continue to face in 2027? (be as specific as possible)

5. Which 2027 Convention topic areas would be most valuable to you? (Select up to 3)

6. Of the topic areas you selected, which ONE should be the highest priority for the 2027 Convention?

7. What specific issue within your top priority area you selected in Q6 would you most want addressed? (Examples: managing coffee price volatility, cold coffee growth, etc)

8. What would make a breakout session worth attending instead of using that time for networking or private meetings? (Select up to 3)

9. Are there any other specific topics, issues, or session ideas NCA should consider for the 2027 Convention?

11. Any final comments about how NCA can make the 2027 Convention education program more valuable?