Tell Us About Your Personalization Goals and Initiatives

Thank you for your time and participation in our brief survey. All participants who provide an email address will receive an advance copy of the results, and be entered into a draw for a £100 donation to a charity of their choice!*

* 1. What best characterizes your company’s view on achieving omni-channel personalization?

* 2. What marketing tools are you using today? (Check all that apply)

* 3. What are your main goals for personalization? (Rank in order - either drag-and-drop or choose numbers from the dropdown)

* 4. Which of the following personalization approaches are you taking today? (Check all that apply)

* 5. When it comes to personalization, how well are you able to (rate on a scale of 1-5, with 1 being not at all, and 5 being completely):

  1 - Not At All 2 3 4 5 - Completely N/A
View a unique customer profile/ID that provides a single record of all interactions with your brand, across all channels?
Use all of your data, even feeds coming from siloed operational, legacy and product data?
Automatically apply the same business decisions you made for offers, upsells, and messaging across all channels?
Transfer business rules from virtual/online channels to physical environments, like a store pick-up or a bank kiosk?
Automatically segment and target individual, known customers?

* 6. What personalization challenges have you faced or are you facing? (select all that apply)

Tell us about yourself.

* 10. Please provide your information to be entered into the drawing - and we will share the results with you!

* 11. Please contact me to discuss my personalization challenges.

Rules for the charity drawing*
The winner of the drawing will receive a £100 e-voucher to be used at a charity of their choice. All survey respondents who supply an email address will be entered into the drawing. In order to qualify, responses must be received by May 3, 2017 (edited; extended from April 21, 2017). One winner will be randomly selected and will be notified via the email address supplied no later than May 5, 2017. Winner must confirm via email no later than May 10, 2017. If there is no response from the initial winner by May 10, a replacement winner will be drawn on May 11, 2017 and notified by May 12, 2017. The e-voucher will be distributed within 2 business days of email confirmation.