We're running this research study to learn how marketing departments are organized to support and leverage marketing technology. What patterns of "org charts" are different kinds of companies adopting?
We'll ask you a few multiple-choice questions and a few open-ended questions for your input. Some may require a little time to specify roles and responsibilities — but this data is what will be really helpful for all of us to understand marketing organization practices that are emerging today. All results will be anonymized and aggregated.
THANK YOU for taking the time to do this. We'll share the results (and a special discount to the MarTech conference) with everyone who participates.
— Scott Brinker, Program Chair, MarTech Conference (@chiefmartec)