* 1. Please take a moment to tell us who you are:

* 2. What industry are you in?

* 3. How many professionals are in your firm?

* 4. Does your firm currently have a marketing committee?

* 5. Does the firm have a marketing plan that covers growth goals at the firm-wide, regional office, industry, practice group, and individual attorney levels?

* 6. How motivated is your firm to attract new clients?

* 7. How motivated are the individual professionals in your firm to build relationships with referral sources?

* 8. Do you have an internal person (secretary or other admin) who helps with marketing initiatives?

* 9. Have you worked with marketing consultants or freelance marketing resources in the past (website developers, graphic designers, copywriters, social media)? If yes, which one(s)?

* 10. How confident are you that you are fully serving your existing clients with all -- or most -- of the services your firm offers?

* 11. How active is the firm in building its reputation in the community (volunteering, speaking, writing articles, serving on boards)?

* 12. How happy are you with the firm's annual revenue?

* 13. In an average week, how many hours do your professionals individually spend on marketing and new business development activities?

* 14. How does your compensation system reward success in marketing?

* 15. If you were to give your firm a letter grade in marketing, what would it be (be honest)?

* 16. What are your biggest challenges in marketing the firm?

* 17. What have you tried in the past that has NOT worked?

* 18. Do you have a succession plan for the firm?

* 19. Anything else we should know about the firm?

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