I. INTRODUCTION 簡介

What is Engage? 何謂賽馬會匯創數碼計劃?
********************
JC ENGAGE is an exploration program that provides experiential digital marketing and storytelling workshops, powered by industry professionals and workshop facilitators, aimed at staff members from non-profit organizations in Hong Kong. We also provide digital marketing tools and resources for organizations that are ready and committed to executing a digital campaign. With the help of professional and creative partners, we help NGOs increase their organizational profile and expand their reach.

賽馬會匯創數碼計劃提供體驗式工作坊，讓非牟利工作者可以在業界專業人士和一班商界義工的引導下，學習和策劃數碼營銷，以及「故事行銷式」的機構傳訊短片。我們亦致力向對數碼營銷計劃抱有熱誠的非牟利機構，提供數碼營銷所需要的資源及工具。在業界專才及創意夥伴的協助下，我們希望能幫助非牟利機構於業界提升知名度及接觸更多持分者。

In this series, you will: 透過影片故事營銷系列，你可以學習: 
  • Realize the importance of video storytelling in the digital world了解故事營銷在網上媒體中的重要性
  • Understand the components of a communication strategy學習傳訊策略的基本要素
  • Learn how to plan and tell an effective and powerful story學習如何策劃及講述強而有力的故事
  • Get help from our skill-based corporate volunteers to bounce ideas and obtain new perspectives, produce an impactful short video and distribute與專業技能義⼯合作，獲取新觀點及意見
(Cantonese will be the primary medium of instruction, with English as a supplement.) (此系列主要以粵語為主，輔以英語教材。)
Eligibility 參與資格
***********
To be eligible for this program, the NGO must: 參與的非牟利機構必須附合以下條件：
  • be a tax-exempt entity under Section 88 of the Inland Revenue Ordinance of Hong Kong 根據《稅務條例》第 88 條獲豁免繳稅的慈善機構
  • have significant local services in Hong Kong 以香港市民為主要受惠者
Priority will be given to the NGOs who are: 以下的非牟利機構可獲優先選拔：
  • able to form a team of 3 members 能派出三名員工以團隊出席
  • able to commit to all key activities 能參與所有活動
Key Dates 重點活動 
*************
Online Briefing Session: Nov 4, 2021 (Thur) 12:30pm-2pm
E-learning:  Before Nov 18, 2021 (Thur) (self-paced)
Online Workshop: Nov 20, 2021 (Sat) 9:30am - 2pm on Zoom/ At NGO office 
Pitch competition: Dec 7, 2021 (Tue), 2:30pm-4pm 

簡介會: 2021年11月4日 (四) 下午12時半至2時
網上學習: 2021年11月18日 (四)前, 自訂進度
工作坊: 2021年11月20日 (六) 上午9時半至下午2時 ，Zoom或非牟利機構辦公室
提案比賽: 2021年12月7日 (二) 下午2時半至4時

Implementation: For the award winners, a kick-off meeting will be arranged within two weeks after the pitch competition with the video production company.

實行: 如你成功獲得獎項，你將會在比賽後的2週內與影片製作公司進行第一次會議。
Page1 / 6
 
 17% of survey complete.
( Privacy & Cookie Notice

T