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A look at companies with iconic brands in their portfolio which enjoy long-term consumer loyalty characterized by a high average lifetime customer value.

Don't hold back! We welcome your rants and may publish your answers!

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* 1. What generation are you?

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* 2. Where do you shop? (check all that apply)

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* 3. Which of the following do you have memberships with?
(select all that apply)

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* 4. How do you prefer to shop?

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* 5. Broadly, how important is it to you that brands focus on the following? (4=Very important, 3=Somewhat important, 2=Not that important, 1=Not at all important)

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* 6. Over the past year, have brands become more or less ...
(3=More, 2=About the same, 1=Less)

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* 7. Do you care if products are made in the U.S.?

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* 8. Do you care about social issues when purchasing products? Such as, eco-friendly packaging, animal welfare, natural/organic, fair labor practices, ethical sourcing, carbon footprint, DEI and social justice?

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* 9. In which channel do make the majority of your general merchandise purchases (items such as Electronics, Home & Garden, Office, Sports, Tools & Home Improvement, Toys and apparel)?

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* 10. In which channel do you make the majority consumer packaged goods (the kinds of item typically purchased in grocery stores, including Baby, Grocery, Health & Beauty, Household & Pet products)?

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* 11. The next two questions allow you the opportunity to express your thoughts and feedback. May we publish your written comments in our Reader Letters section of the next issue?

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* 12. If “Yes” (or if you’d like us to be able to respond to your feedback privately) please fill out the following information:

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* 13. Which (if any) publicly traded stock have you owned for more than 10 years? Please provide details such as the ticker, when purchased, price purchased, and why you purchased the stock.

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* 14. Of all the consumer products that you regularly purchase, which brand name product do you feel that you have been a loyal customer of for the longest time?

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* 15. Tell us what you specifically liked or disliked about the Auto Trader issue of Luckbox, and the magazine in general. We may publish your comments in our letters to the editor. We really love the feedback!

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* 16. Thanks for completing the survey! Finally, we heard from you, so you deserve to hear from us. If you have specific questions for us and want answers, include your question here, and we will get back to you.

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