Marketing and Digital Coordinator

Anne Holland Ventures Inc, the parent company of Marijuana Business Daily, the leading industry trade publication for serious entrepreneurs, cultivators, and investors in the legal cannabis industry.   The role will have involvement in all associated trade shows, business directories and other associated properties that may arise. We are looking for a superstar Marketing Coordinator to aid in executing marketing partnerships, help coordinate internal marketing resources, deploy daily approved social media communications and help fuel the MJBizDaily marketing machine.  The role supports the marketing, customer service, and sales teams’ efforts to grow Marijuana Business Daily’s magazine, resource books, and trade show programs nationwide. 

This position requires at least two or more years of agency account service experience on regional or national accounts or equivalent marketing experience in trade shows, advertising, and/or social media program development.  This position interacts directly with both internal and external clients and requires both an understanding of marketing process in the on and offline arenas along with a positive demeanor, a desire to learn, and an ability to make frequent adjustments in a fast moving and growing industry.

Tasks:
  • Help traffic and manage in-house creative development for Marijuana Business Magazine and the Marijuana Business Conference and Expo advertising, direct mail, email, and other associated marketing efforts
  • Manage deployment of weekly email marketing schedules
  • Work with Marijuana Business Daily vendors
  • Manage marketing fulfillment of trade/barter contracts with industry partners
  • Help develop and deploy MJBizDaily’s social media strategy for conference and resource book awareness and engagement
  • Support sales and customer service teams with up to date and effective marketing materials to help drive customer conversion
  • Help update and refresh marketing related web site content and other online marketing tools
  • Other tasks as needed

Required Skills:
  • Impeccable writing skills and highly attuned attention to detail
  • Solid interpersonal skills
  • Experience with the Salesforce platform and reports
  • Experience with Microsoft Office
  • A basic familiarity with updating WordPress sites with back end WordPress tools
  • Ability to multi-task and manage multiple simultaneous projects
  • Experience with managing project and creative development timelines for direct, online and traditional advertising calendars
  • Familiarity and hands on experience with e-mail marketing and direct mail campaigns in a B2B context
  • Moderate understanding of SEO and SEM optimization
  • Experience with developing and deploying social media marketing efforts on Facebook, Twitter, LinkedIn, Instagram and other emerging platforms 
  • While knowledge of the legal Cannabis industry is very helpful, it is not required for the right candidate 

Requirements:

Please submit your resume and credentials via the form below.   Background checks are conducted prior to hire and references will be contacted.  Please provide at least three professional references.  Should you be contacted for an interview, please be prepared to provide at least two writing samples.    

Great benefits package and approximate annual salary depending on experience of $40,000.

This role is based in our main office in the Denver, Colorado area.  No relocation assistance provided for this role.

* 1. Please enter your info (to be used for HR purposes only)

* 2. Please paste your resume here.

* 3. Which marketing tactics are you best at copywriting and leading design on:

  Highly skilled Moderately skilled Haven't done but want to Not interested in doing this
Social marketing/media
Email marketing
Digital advertising
Postal direct mail
Print ads
SEO/SEM
Coordinating across all media/marketing channels
Website updates

* 4. Which of types of conversions have you been responsible for in the past?

  I've managed I helped others manage Never done, want to learn Not very interested
Email opt-ins
Online sales
Event ticket sales (paid tickets)
Magazine subscriptions
Lead generation form requiring postal address
Business-to-business marketing
Salesforce data and reporting

* 5. Have you held a position before where you were largely your own boss - managing a busy schedule of projects and tasks without micromanagement?

* 6. If you had to pick one, which type of marketing creative do you most love being responsible for?

* 7. What salary range are you seeking?

* 8. Show off: Copywrite a rough sample headline for a trade show $100.00 off deadline, targeting an executive who cares about prestige far more than cost

* 9. Please summarize why this position specifically appeals to you, and what makes you the perfect person for it:

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