Wine & Food Affair 2018

We would appreciate having ALL winery members complete this short survey.

For non-event wineries there are 6 questions - 2-3 minutes (they are in BLUE)

For Wine & Food Affair participants - 28 questions - 6-8 minutes (they are in PURPLE)

The only exception is the first question.

This survey is formatted so answers are anonymous, so be honest..we don't know who has responded.
Of course if we did know, you could get a prize...ah the price of anonymity :-)

We will keep survey online for a week, then we'll send results out for all members to review.

Question Title

* 1. Did your winery participate in Wine & Food Affair ?

YES

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* 2. IF YES, how many years have your participated in Wine & Food Affair?

First time

1-3 years

4-10 years

11-13 years

14-15 years

16-20 years

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* 3. If NO, why not?

Event attendees are not buyers.

Very small production winery - not worth pouring wine at this type of event.

Tried Wine & Food Affair in the past, not successful at our winery.

Not well organized.

Poor advertising - seems to bring wrong crowd.

We have better sales not participating, welcoming non-event visitors to our winery.

New member - didn't have time to get on board for this event.

Heard bad reviews of event from other wineries, guests, etc.

Other (please specify)

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* 4. If you have participated before, were your overall sales higher or lower than last year?

Lower

Higher

Same as last year

This was the first time we did the event.

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* 5. As a NON-participating Wine & Food Affair winery - were your sales for the weekend higher or lower than the same weekend last year?

Higher- than last year

Lower - than last year

Same as last year - no real change

Newer winery - nothing to compare to

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* 6. As a NON-Participating winery, if your sales were higher, what made the difference?

This year we did a wine promotion/SALE, last year no sale wines.

This year more wines available for sale, last year very low inventory.

This year trained staff on sales - had incentives, goals for each day.

Really can't explain the reason. Not sure what made the difference.

Other (please specify)

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* 7. As a Participating winery, if your sales were higher, what made the difference?

This year we did a wine promotion/SALE, last year no sale wines.

This year more wines available for sale, last year very low inventory.

This year trained staff on sales - had incentives, goals for each day.

Really can't explain the reason. Not sure what made the difference.

Other (please specify)

Question Title

* 8. As a NON-Participating winery, were most of your guests during the weekend actually event ticket holders, or people visiting the area, without a Wine & Food Affair ticket?

Most of our visitors over the weekend were NOT here for the event.

Most of our guests did have a wristband and were taking part in the event.

Question Title

* 9. Answer if YOU DID THE EVENT - We want to know collectively just how much wine was sold during the event. This survey does not allow us to know which winery is answering, so your responses are anonymous.
How much wine did you sell over the event weekend.
Broad Range ~ Ballpark

$500-$1000

$1100-$2500

$2600-$5000

$5100-$7500

$7600-$10,000

$11,000-$19,000

$20,000-$24,000

$25,000-$30,000

$31,000-$39,000

$40,000-$49,000

$50,000-$59,000

$60,000-69,000

70,000 or more

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* 10. Answer if you DID NOT do the event - We want to know collectively just how much wine was sold along the Wine Road during the weekend. This survey does not allow us to know which winery is answering, so your responses are anonymous.
How much wine did you sell over the event weekend.
Broad Range ~ Ballpark

$500-1000

$1000-3000

$3000-5000

$5000-10,000

$10,000-15,000

$15,000-20,000

$20,000-$30,000

$30,000-$40,000

$40,000-$50,000

$50,000-$60,000

$60,000 +

Question Title

* 11. Event Wineries - how many people did you see for the WEEKEND?

up to 100 people

100-200

200-300

300-400

400-500

500-600

600-700

700-800

800-900

900-1000

1000-1200

1200-1500

1500+

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* 12. EVENT wineries - was your visitor count UP or DOWN from last year?

UP...10% for the weekend

UP...20% for the weekend

UP...30% for the weekend

Visitor Count was UP more than 30% than last year

The SAME as last year

DOWN about 10% from last year

DOWN almost 20% from last year

DOWN at least 30% from last year

DOWN more than 30% !!

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* 13. NON-event wineries, how many visitors did you have for the weekend?

up to 20 people

20-50

50-100

100-200

200-300

300-400

400-500

500+

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* 14. We understand you may have had 1000 people and only 200 sales, so if possible, can you tell from your POS system, what your average sale was?

$20-40

$40-60

$60-100

$100-150

$150-200

$200-300

$300-500

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* 15. Did you have customers wanting to buy tickets at the door?

Yes - we turned them away

Yes - we sold a couple because we had extra supplies

Yes - we directed them to WineRoad.com to purchase Will Call tickets

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* 16. Did you CLOSE your winery for event attendees only?

Yes, ticket holders only

No, we have event in a separate area from our tasting room

No, we allow non-event folks to taste with no wristband etc

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* 17. Did your recipe last until 4:00 each day?

Saturday - lasted until 4:00

Saturday - ran out by 3:00

Saturday - ran out by 2:00

Saturday - ran out by 1:00

Sunday - lasted until 4:00

Sunday - ran out by 3:00

Sunday - ran out by 2:00

Sunday - ran out by 1:00

Other (please specify)

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* 18. If you ran out either day, what was the reason?

More people than last year.

People helped themselves to multiple servings.

Caterer didn't provide enough or servings were too big.

Poor planning, didn't refer to notes from last year.

Other (please specify)

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* 19. As a PARTICIPATING WINERY how many wines did you offer your guets?

We poured 1-2 wines

We poured 3-4 wines

We poured 5-6 wines

We poured 7+ wines

Other (please specify)

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* 20. Did you provide something other than water for your Designated Drivers?

We had bottled water

We also served coffee

We served hot chocolate

We also served cider

We had other juices for them to choose from

We RAN OUT of beverages for the Designated Driver

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* 21. Each winery was given event map/programs, did you have enough?

YES - we had enough

NO - we ran out on Saturday

NO - we ran out early Sunday

Never saw them, so didn't hand them out

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* 22. Did the Health Department come to your winery? Were there problems?

No - they didn't stop by

Yes - they stopped by, no problems

Yes - they stopped by and we had some issues

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* 23. EVENT WINERIES -Many wineries take advantage of events to sell their wine club. Did you get some wine club sign-ups during the weekend?

No - we don't have a wine club

No - we don't seem to have time to sell it during event weekends.

Yes - we signed up 1-5 new club members

Yes - we signed up 6-10 new club members

Yes - we signed up 11-20 new club members

Yes - we signed up 20+ new members

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* 24. IF you saw fewer people - what do you attribute that to?
We reached the same ticket sales as 2015 (almost 4000) and we had 9 fewer wineries participating than last year.

Realized our recipe choice was not a draw

We didn't have a wine sale this year - no big discounts.

It seems people went to one location and camped out for the day - enjoyed food and never left.

We listed no groups & limos, think it hurt our traffic.

I don't know - ??

This was our first year participating.

Other (please specify)

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* 25. Event Wineries - IF your traffic was up this year, what did you do differently?

Lots of social media leading up to the event - inviting people to come

We really promoted the event to our mailing list, club members etc.

Better recipe this year.

Word got out when the event started - we SUPER discounted wine.

Other (please specify)

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* 26. We have a broad range of winery members...200 cases to...500,000.
Obviously everyone participates in events for a different reason. Why did you participate in Wine & Food Affair? Check all that apply.

Need to generate revenue.

Want to meet new customers, expose our wines to new wine drinkers.

Newer winery - need to get our name out there!

We set a goal to increase our wine club members during events.

We slash and burn prices to reduce inventory.

Simply try to support the Wine Road marketing efforts - so we participate in events.

Other (please specify)

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* 27. More...why do you participate? Please list in order of importance...

	#1 MOST important	#2	#3	#4	#5 LEAST important
Wine Sales	Wine Sales #1 MOST important	Wine Sales #2	Wine Sales #3	Wine Sales #4	Wine Sales #5 LEAST important
New Customers	New Customers #1 MOST important	New Customers #2	New Customers #3	New Customers #4	New Customers #5 LEAST important
Exposure For Brand	Exposure For Brand #1 MOST important	Exposure For Brand #2	Exposure For Brand #3	Exposure For Brand #4	Exposure For Brand #5 LEAST important
Build Wine Club Members	Build Wine Club Members #1 MOST important	Build Wine Club Members #2	Build Wine Club Members #3	Build Wine Club Members #4	Build Wine Club Members #5 LEAST important
To support Wine Road	To support Wine Road #1 MOST important	To support Wine Road #2	To support Wine Road #3	To support Wine Road #4	To support Wine Road #5 LEAST important

Question Title

* 28. Did you ask customers if they had ever been to your winery before - we're wondering if people visited places NEW to them.

Predominately NEW customers.

For the most part, our regulars - we see at most events.

We didn't ask, so we're really not sure.

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* 29. Responsible Hospitality...Did you have to turn people away - not serve them?

Yes, we had some issues, we turned people away.

Just one group ~ hardly worth mentioning.

NO, we didn't have any problem tasters.

Worst problem ever with drunks at an event - awful!

Question Title

* 30. Wine Road suggests event wineries close at 4:00, to avoid having tipsy tasters. Did you close at 4:00 or stay open your normal hours?

Closed at 4:00

Closed at 5:00

Closed at 6:00

Closed at 7:00

Closed event at 4:00, then stayed open and charged our tasting fee

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* 31. Prior to event, did you promote event to entice people to attend and or check-in with you?

Sent postcards to our wine club members

Sent event info out via our online newsletter

Mentioned Wine & Food Affair repeatedly on our facebook page

Had event postcard and poster in tasting room

Sent out press release about participating in event

None of the above

Other

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* 32. Did you have any issues at check-in?

People without ticket, not on our list

People WITH a ticket, but not on our RSVP list

People at the wrong winery

People wanting to buy more tickets

People without ID

No, not really any issues, went pretty smoothly

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* 33. Do you think you will participate in Wine & Food Affair next year?

Yes

Maybe

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* 1. Did your winery participate in Wine & Food Affair ?

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* 2. IF YES, how many years have your participated in Wine & Food Affair?

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* 3. If NO, why not?

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* 4. If you have participated before, were your overall sales higher or lower than last year?

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* 5. As a NON-participating Wine & Food Affair winery - were your sales for the weekend higher or lower than the same weekend last year?

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* 6. As a NON-Participating winery, if your sales were higher, what made the difference?

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* 7. As a Participating winery, if your sales were higher, what made the difference?

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* 8. As a NON-Participating winery, were most of your guests during the weekend actually event ticket holders, or people visiting the area, without a Wine & Food Affair ticket?

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* 9. Answer if YOU DID THE EVENT - We want to know collectively just how much wine was sold during the event. This survey does not allow us to know which winery is answering, so your responses are anonymous.How much wine did you sell over the event weekend. Broad Range ~ Ballpark

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* 11. Event Wineries - how many people did you see for the WEEKEND?

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* 12. EVENT wineries - was your visitor count UP or DOWN from last year?

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* 13. NON-event wineries, how many visitors did you have for the weekend?

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* 14. We understand you may have had 1000 people and only 200 sales, so if possible, can you tell from your POS system, what your average sale was?

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* 15. Did you have customers wanting to buy tickets at the door?

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* 16. Did you CLOSE your winery for event attendees only?

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* 17. Did your recipe last until 4:00 each day?

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* 18. If you ran out either day, what was the reason?

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* 19. As a PARTICIPATING WINERY how many wines did you offer your guets?

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* 20. Did you provide something other than water for your Designated Drivers?

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* 21. Each winery was given event map/programs, did you have enough?

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* 22. Did the Health Department come to your winery? Were there problems?

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* 23. EVENT WINERIES -Many wineries take advantage of events to sell their wine club. Did you get some wine club sign-ups during the weekend?

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* 24. IF you saw fewer people - what do you attribute that to?We reached the same ticket sales as 2015 (almost 4000) and we had 9 fewer wineries participating than last year.

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* 25. Event Wineries - IF your traffic was up this year, what did you do differently?

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* 26. We have a broad range of winery members...200 cases to...500,000.Obviously everyone participates in events for a different reason. Why did you participate in Wine & Food Affair? Check all that apply.

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* 27. More...why do you participate? Please list in order of importance...

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* 28. Did you ask customers if they had ever been to your winery before - we're wondering if people visited places NEW to them.

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* 29. Responsible Hospitality...Did you have to turn people away - not serve them?

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* 30. Wine Road suggests event wineries close at 4:00, to avoid having tipsy tasters. Did you close at 4:00 or stay open your normal hours?

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* 31. Prior to event, did you promote event to entice people to attend and or check-in with you?

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* 32. Did you have any issues at check-in?

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* 33. Do you think you will participate in Wine & Food Affair next year?

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* 34. Tell us the highlight of the weekend:

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* 35. Tell us the low point of the weekend:

* 9. Answer if YOU DID THE EVENT - We want to know collectively just how much wine was sold during the event. This survey does not allow us to know which winery is answering, so your responses are anonymous.
How much wine did you sell over the event weekend.
Broad Range ~ Ballpark

* 24. IF you saw fewer people - what do you attribute that to?
We reached the same ticket sales as 2015 (almost 4000) and we had 9 fewer wineries participating than last year.

* 26. We have a broad range of winery members...200 cases to...500,000.
Obviously everyone participates in events for a different reason. Why did you participate in Wine & Food Affair? Check all that apply.