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Welcome

Thanks for participating in the 2024 PBS Digital Studios Audience Survey! Your input is critical in helping shape the future of PBS’ online programming.

Every question is optional. You can skip any of them.

There are 30+ questions and it should take about 12 minutes.

We'll start with a few quick questions about you.

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* 1. What is your age?

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* 2. What is your gender identity?

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* 3. Which of these best describes your racial or ethnic background? (You can check more than one box)

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* 4. Do you live in the United States?

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* 5. Which of these best describes where you live?

The next few questions are about which of our shows you watch, split up by category.

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* 6. Which of these channels do you regularly watch? (you can select more than one)

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* 7. Do you watch any of our science shows on PBS Terra? (You can select more than one)

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* 8. Do you watch any of our humanities shows on PBS Storied? (You can select more than one)

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* 9. Do you watch any of our history shows on PBS Origins? (You can select more than one)

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* 10. Do you watch any of our documentary shows on PBS Voices? If so, which?

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* 11. Of all our shows, which is your favorite?

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* 12. What would you say is your ideal length for an episode of your favorite show?

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* 13. For about how long have you been watching PBS Digital Studios on YouTube? Best guess is fine!

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* 14. Do you watch either of these PBS YouTube channels?

The next few questions ask about your interests on YouTube, as well as potential show ideas.

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* 15. This question is about your online video preferences. Do any of these statements apply to you? (Check any that apply)

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* 16. Which of these specific show ideas would you be interested in watching? You can pick more than one.

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* 17. Which of these STEM show ideas would you be interested in watching? You can pick more than one.

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* 18. PBS is developing programming around the American Revolution. Which of these history angles would interest you? (You can select more than one)

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* 19. Are there any arts or humanities topics you'd be interested in (You can select more than one)

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* 20. PBS is interested in developing shows about Civics and Democracy but we know it's not always the most exciting topic. Are there any shows, creators, or channels you think cover this topic in an engaging way? Who are they and what do you like about them?

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* 21. When it comes to YouTube shorts, which of these is most true for you?

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* 22. What are some of your favorite YouTube channels besides ours? We'll leave spaces for up to 5, but you can put as few as you like. (Just the names please!)

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* 23. Who are some "up and coming" or "lesser known" digital creators you think we should know about? (like less than 100k followers/subscribers)

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* 24. Besides educational content, what other kinds of topics do you watch on YouTube?

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* 25. Are any of these accessibility features you'd like more of?

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* 26. How likely would you be to watch our content on other platforms like the PBS app or website?

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* 27. Do you support any creators financially?

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* 28. Do you watch PBS outside of YouTube? If so, are any of these statements true for you?

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* 29. Do you listen to podcasts? If so, do you have a favorite format?

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* 30. Have you ever taken an action based on your experience watching a PBS Digital Studios show. We love hearing how we've impacted our viewers, so if so please share!

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* 31. Open ended question. Anything else you'd like to tell us? Feedback, suggestions?

PBS is committed to representing the diversity of the American public, and with that in mind we have additional demographic questions that help us understand the makeup of our audience so we can better serve it. As before, these questions are all optional. If you'd prefer to skip to the end, feel free!

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* 32. Are you a parent or caregiver?

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* 33. If you are a parent or caregiver, do you ever watch our videos with your kids?

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* 34. Do you speak Spanish?

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* 35. Are you a person living with a disability?

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* 36. Do you identify as a member of the LGBTQIA+ community?

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* 37. What is your military status?

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