The fifth-annual, definitive report on how the world is adopting ABM.

The survey should only take about 5 minutes to complete. Recipients will be entered to receive:
  • 1 of 50 $10 Ubereats gift cards
  • 1 of 5 $100 Amazon gift cards
  • 1 of 3 guest spots on the Flip My Funnel Podcast
  • and one lucky winner will win a Flowbee™ home haircutting system. 😉
Thanks so much for participating in this year's survey!

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* 1. In what industry is your company best categorized?

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* 2. How many employees does your company have?

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* 3. What function most closely describes your current role?

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* 4. What role do you have on budget decisions within your department or organization?

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* 5. Please rate your personal experience with account-based practices 

I have never practiced ABM I have an average level of experience with ABM I am an ABM expert.
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i We adjusted the number you entered based on the slider’s scale.

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* 6. Do you currently have an account-based program at your company?

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* 7. How would you rate your company's account-based maturity?

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* 8. What percentage of your marketing efforts are directed towards your account-based program?

0% 50% 100%
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i We adjusted the number you entered based on the slider’s scale.

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* 9. What percentage of your outbound sales development efforts are dedicated towards target accounts (as opposed to a general outbound strategy)?

0% 50% 100%
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i We adjusted the number you entered based on the slider’s scale.

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* 10. What percentage of your sales opportunities were generated through an account-based approach (as opposed to general outbound or inbound)?

0% 50% 100%
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i We adjusted the number you entered based on the slider’s scale.

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* 11. What percentage of your company's overall revenue is attributed to your account-based efforts?

0% 50% 100%
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 12. What are the goals of your company's account-based program? (Select up to 3)

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* 13. Do you currently have an account-based approach to customer marketing, retention, or expansion?

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* 14. What are the most important KPIs (key performance indicators) for your account-based programs today? (Select up to 3)

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* 15. Are there any KPIs you would like to report on but are currently unable? (Select up to 3)

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* 16. What are the biggest challenges you have faced when implementing ABM? (Select up to 3)

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* 17. What are the largest barriers to creating a more sophisticated account-based program? (Select all that apply)

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* 18. Rate your level of confidence on how effective you believe your account-based programs are.

Not confident at all Extremely confident
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i We adjusted the number you entered based on the slider’s scale.

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* 19. Please rank in order of most effective to least effective (from top to bottom) the aspects of your account-based performance

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* 20. If you are using an account-based advertising solution, please select which one(s) are a part of your tech stack

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* 21. If you are using a data management or account selection tool, please select which ones.

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* 22. If you are using a buyer intent data tool, please select which one(s)

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* 23. If you are using a direct mail tool, please select which one(s)

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* 24. If you are using a web content or personalization tool, please select which one(s)

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* 25. If you are using an ABM orchestration tool, please select which one(s)

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* 26. If you are using an account-based analytics tool, please select which one(s)

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* 27. If you are using a marketing automation platform, please select which one(s)

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* 28. If you are planning on adding any new or different technologies to support your account-based program in next year, which ones? (Select all that apply)

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* 29. At our organization, our account-based program is...

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* 30. As a result of COVID-19 and shelter in place, our account-based strategy...

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* 31. As a result of COVID-19 and shelter in place, our overall marketing budget...

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* 32. As a result of COVID-19 and shelter in place, our budget dedicated to our account-based programs...

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* 33. By what percent did your annual marketing budget change as a result of COVID?

-100% Stayed the Same +100%
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i We adjusted the number you entered based on the slider’s scale.

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* 34. Lastly, a little about yourself so we can send you the report.

0 of 34 answered
 

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