The 2025 Carpet and Floor Cleaning Benchmarking Survey

Welcome to the 2025 Carpet and Floor Cleaning Benchmarking Survey, produced by Cleanfax. The industry needs your help. Thank you in advance for your time and honest responses. All individual answers are confidential and will be used for statistical purposes only.

This survey should take approximately 15 minutes to complete. Upon completion, you will be entered to win a $100 Visa gift card. This survey closes on Tuesday, October 14, 2025.

Thanks in advance,

Jeff Cross, Cleanfax Media Director
jeffcross@issa.com

Business Profile and History

Question Title

* 1. Which of the following best describes your PRIMARY business?

Carpet / Floor cleaning contractor

Full-service cleaning and restoration contractor

Restoration / Remediation contractor

BSC / Janitorial / Commercial cleaning contractor

Residential cleaning contractor

Other, please specify

Question Title

* 2. What is your role in the business?

Owner / Corporate management (includes owner-operator)

General management / Supervisor

Technician

Sales

Support staff

Other, please specify

Question Title

* 3. What is the current structure of your business?

Proprietorship

LLC

S Corporation

C Corporation

Partnership

Not sure / Refuse

Other, please specify

Question Title

* 4. How many years has the business been in the carpet and floor cleaning industry?

Less than 1 year

1-2 years

3-5 years

6-10 years

11-20 years

21-30 years

More than 30 years

Not sure/Refuse

Question Title

* 5. Which geographical region(s) does your company serve?

Northeast (ME/NH/VT/CT/MA/RI/NY/PA/NJ/DE/MD)

South (TX/OK/NC/SC/GA/FL/TN/AL/MS/AR/LA/KY/WV/VA/DC)

Midwest (OH/IN/IL/MI/WI/MN/ND/SD/IA/NE/KS/MO)

West (NM/AZ/CO/UT/WY/MT/ID/WA/OR/NV/CA/AK/HI)

Canada

Other (please specify)

Question Title

* 6. What geographical area does the business service?

Immediate area (within 25 miles of headquarters)

Local (within 50 miles of headquarters)

Regional (within 200 miles of headquarters)

National

Other, please specify

Question Title

* 7. Is your business part of a franchise system?

Yes

Question Title

* 8. Rate the importance of the following challenges as they pertain to your business. Please answer each option.

	Very important	Somewhat important	Neutral	Less important	Not important
Maintaining margins	Maintaining margins Very important	Maintaining margins Somewhat important	Maintaining margins Neutral	Maintaining margins Less important	Maintaining margins Not important
Competing with low-cost providers	Competing with low-cost providers Very important	Competing with low-cost providers Somewhat important	Competing with low-cost providers Neutral	Competing with low-cost providers Less important	Competing with low-cost providers Not important
Finding new customers	Finding new customers Very important	Finding new customers Somewhat important	Finding new customers Neutral	Finding new customers Less important	Finding new customers Not important
Customer retention	Customer retention Very important	Customer retention Somewhat important	Customer retention Neutral	Customer retention Less important	Customer retention Not important
Cash flow / Working capital	Cash flow / Working capital Very important	Cash flow / Working capital Somewhat important	Cash flow / Working capital Neutral	Cash flow / Working capital Less important	Cash flow / Working capital Not important
Financing new equipment	Financing new equipment Very important	Financing new equipment Somewhat important	Financing new equipment Neutral	Financing new equipment Less important	Financing new equipment Not important
Recruiting / Retaining quality staff	Recruiting / Retaining quality staff Very important	Recruiting / Retaining quality staff Somewhat important	Recruiting / Retaining quality staff Neutral	Recruiting / Retaining quality staff Less important	Recruiting / Retaining quality staff Not important
Increasing costs / Inflation	Increasing costs / Inflation Very important	Increasing costs / Inflation Somewhat important	Increasing costs / Inflation Neutral	Increasing costs / Inflation Less important	Increasing costs / Inflation Not important

Question Title

* 9. What percentage of your total revenue is associated with carpet and floor cleaning services?

0% - 10%

11% - 20%

21% - 30%

31% - 40%

41% - 50%

51% - 60%

61% - 70%

71% - 80%

81% - 90%

91% - 100%