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1. SF Upcoming PAID study on Warranties--December 9, 2010

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on Warranties that you maybe in interested in.

Please take note that you are ineligible to participate if you have taken part in any research study in the last 6 months.

We are looking for males & females ages 20-65. This study is a 90-minute focus group discussion and will take place in downtown San Francisco on Thursday, December 9. The honorarium is $75.00 if you qualify and participate.

IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone.

Please note that all responses will be returned on a first come, first served basis until the studies are full.

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. Which of the following groups best fits your age?

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* 5. What is your EXACT age?

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* 6. What is your current employment status?

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* 7. Please tell me, for each item, if you have purchased that item in the past 6 months, more than 6 months ago or not at all. Also, if you did purchase an item, were you offered any type of Extended Warranty or Replacement Plan, meaning:

  6 months More than 6 months Not purchased Offered EW/RP Purchased EW/RP
Portable electronic (digital camera, iPod, boombox, etc)
Consumer electronic (TV, DVD player, speakers, game consoles, etc)
Computer or peripheral (netbook, laptop, desktop, iPad, printer, shredder, fax, etc).

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* 8. Considering the items that you purchased above, please tell me what was your role in the decision to purchase it?

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* 9. Could you please give me brief overview of the process you went through to select your new item. How did you determine which brand to buy and which store to buy it from?

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* 10. Think for a minute about Extended Warranty or Replacement Plans that you are aware of. This does not apply to Automobiles or Whole House Warranties, but just to the items like those mentioned earlier. On a 5 point scale where 1 is NEVER and 5 is ALWAYS. please tell me where you fall (thinking generally about making purchases of items that have ESP plans available).

  Never Always
Select one number that corresponds to your likelihood to purchase an Extended Service Plan.

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* 11. How do you currently dispose of your unused or unwanted electronic devices?

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* 12. How likely are you to consider using an authorized recycling center or recycling drop off location for your next unwanted or unused electronic device/equipment?

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* 13. Which of the following best describes your employment status?

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* 14. Which category best describes your annual household income?

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* 15. What is the highest level of education that you have completed?

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* 16. In order to represent all groups equally, which of the following best describes your ethnic background?

**IMPORTANT: PLEASE PUSH THE "DONE" BUTTON AT THE BOTTOM OF THIS SCREEN. YOUR ANSWERS WILL NOT BE SAVED WITHOUT DOING SO!**

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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