Visit Albuquerque has begun an exciting process to develop a Destination Management Plan (DMP) that strengthens Albuquerque’s position as a thriving destination for tourism, meetings and events.

The DMP process is designed to incorporate views and thoughts from a broad base of stakeholders across Albuquerque. As a leader in the tourism and hospitality industry and/or business community, you are invited to participate in a survey that will inform the DMP and give direction for priorities and recommendations. Your feedback and insights are critical to this process.

The survey should take 15-20 minutes. Please answer questions where you are familiar with the subject matter. If you are not familiar with the content, or don’t have an opinion on a particular subject, please skip to the next question.

*Note: The following survey is designed for stakeholders in the local tourism and hospitality industry and business community. If you are an Albuquerque resident who is not involved in the tourism and hospitality industry or business community, please send us an email and we will ensure you receive a link to a separate Resident Survey.

This effort is being facilitated by Jones Lang LaSalle (JLL), led by Shirin Jafari, Vice President. If you have any additional thoughts you would like to share, please contact Shirin at
7% of survey complete.