SurveyMonkey Powered Online Survey

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* 1. What is the primary packaging segment that you serve?

Tags and Labels

Folding Cartons

Flexible Packaging

Corrugated Packaging and Displays

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* 2. How long have you had digital printing equipment?

0-5 years

6-10 years

10-15 years

16-20 years

Longer than 20 years

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* 3. How many production digital presses does your company operate?

More than 5

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* 4. What percentage of your production printing is done digitally?

0-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-99%

100%

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* 5. Which of the following marketing tactics have you implemented to inform your customers about your digital printing capabilities? Choose all that apply.

Open house demonstrations

Creating and distributing internally-designed demonstration samples

Making sales calls to discuss digital printing specifically

Attending your customers' industry trade shows (ie: Confectionery, cosmetics, pharmaceutical, etc.)

Creating and distributing case studies

Direct mail campaigns to promote your digital capabilities

Email marketing promoting your digital capabilities

Other (please specify)

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* 6. What have been the marketing tactics that have been most successful? Select up to two responses.

Open house demonstrations

Creating and distributing internally-designed demonstration samples

Making sales calls to discuss digital printing specifically

Attending your customers' industry trade shows (ie: Confectionery, cosmetics, pharmaceutical, etc.)

Creating and distributing case studies

Direct mail campaigns to promote your digital capabilities

Email marketing promoting your digital capabilities

Other (please specify)

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* 7. Looking back on your most successful tactics in marketing your digital capabilities or educating your customers about the technology, why do you think these specific strategies worked?

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* 8. Thinking about your average customer, how knowledgeable do you believe they are regarding the benefits of digital printing?

Most are not aware of the technology

Most are aware of the technology, but don't understand its benefits

Most are aware of the technology and have a good sense of its benefits

I am unsure of the level of understanding my customers have about digital printing

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* 9. Do you find that customers who have an understanding of digital printing take initiative in designing packaging for digital production?

Yes

I am unsure

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* 10. Who do you think should take the most prominent role in educating brand owners about digital printing?

Digital press manufacturers

Package printers and converters

Brand owners should seek out information on digital printing

Other (please specify)

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* 11. Since you've added digital printing capabilities, have you seen an increase in brand owners reaching out to you to inquire about the technology?

Yes

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* 12. Would you be interested in attending an event that fosters direct conversation about digital printing between converters and brand owners?

Yes

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* 1. What is the primary packaging segment that you serve?

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* 2. How long have you had digital printing equipment?

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* 3. How many production digital presses does your company operate?

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* 4. What percentage of your production printing is done digitally?

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* 5. Which of the following marketing tactics have you implemented to inform your customers about your digital printing capabilities? Choose all that apply.

Question Title

* 6. What have been the marketing tactics that have been most successful? Select up to two responses.

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* 7. Looking back on your most successful tactics in marketing your digital capabilities or educating your customers about the technology, why do you think these specific strategies worked?

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* 8. Thinking about your average customer, how knowledgeable do you believe they are regarding the benefits of digital printing?

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* 9. Do you find that customers who have an understanding of digital printing take initiative in designing packaging for digital production?

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* 10. Who do you think should take the most prominent role in educating brand owners about digital printing?

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* 11. Since you've added digital printing capabilities, have you seen an increase in brand owners reaching out to you to inquire about the technology?

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* 12. Would you be interested in attending an event that fosters direct conversation about digital printing between converters and brand owners?

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* 13. Please provide your email address to be entered to win one of two $25 Amazon gift cards.