Marketing Architects TV Readiness Survey

Is my business ready for television?

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* 1. What stage of growth are you in?

start-up

early ramp

growth mode

mature

decline

turn-around

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* 2. Check all of the following statements that currently describe your business.

Our business model is working, and our people, systems and processes are aligned to it.

We have a proven growth assumption and measurable KPIs attached to marketing.

We have optimized points of distribution (sales) and customer engagement.

Our strategy and growth goals are clear, and we are tracking key milestones.

We have a culture of making big moves and leveraging an 'outside view' for ideas.

We assign business value to marketing beyond immediate customer acquisition.

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* 3. Check all of the following statements that reflect your marketing capability.

Our target market is clear, and all our marketing and sales efforts align with it.

We have optimized search (paid, organic) and have effective retargeting in place.

We monitor brand recall, know our aided and unaided scores, and understand impact to profit.

We have optimized our sales funnel and prioritize ongoing testing.

Our differentiators are clear, and we have clarified our messaging around them.

We have an effective customer review system in place with high scores.

We integrate our channels and deploy campaign concepts across all touchpoints.

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* 4. Check all of the following statements that reflect your current marketing team.

Our marketing team is in place, and they are performing at a high level.

Our CEO is involved with marketing and has a high level of trust in the plan.

Marketing is considered a function of everyone's job, and contributions are measured.

We possess a strong sales culture and have resources to optimize consumer interest.

Our analytics acumen crosses functions, and we balance judgment with science well.

Our team has a process for productively debating and setting marketing strategy.

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* 5. Check all of the following statements that represent your current advertising experience.

We track our CPM for all paid channels and are getting strong ROI results.

We have fully optimized our creative messaging and have identified the optimal creative refresh cadence.

Our agency contacts are strategic and brief us regularly on opportunistic media and campaign performance through a dynamic system of engagement.

We have clarity on our revenue contribution from our media mix and are confident our plan is fully optimized.

Our sales funnel is optimized, and we work closely with our agency partner to integrate with our messaging and improve monetization.

We regularly find big wins and align around bold campaign ideas derived by our agency from data insights that generate ever-increasing returns from our paid efforts.

We have a long-term plan (3+ years) in place that maps our paid media investment to business growth milestones, and we are tracking ahead of schedule.

Our agency fee structure and overhead are providing value far beyond their cost and the right incentives are in place to drive agency performance.

We have full executive buy-in to our paid efforts, and we are clearly reaching major revenue milestones.